Samit Malkani

So last night, as I was putting my 4-year old son to sleep, he said something that I still don’t know whether to laugh or cry about. 🧵

The Indian AdGeek featured @Samit for this fortnight's episode. We spoke about virality for campaigns via Kolaveri Di, balancing short-term performance with long-term brand building for marketers, the future of advertising agencies, and much more. open.spotify.com/episode/4vVSP3…

The Indian AdGeek w/ @Samit, APAC Head of Brand, Social at Google. 📺Making campaigns go viral 📺How to build brand love & trust across markets 📺Blending insight, data & creativity for campaigns 📺Future of social media & advertising open.spotify.com/episode/4vVSP3… [podcast]

Phew! It's taken five parts but I'm finally done reviewing Cannes Lions winners with a Modern Marketing lens. I did have one more rant about Cannes Lions written out in my head...but that's just gonna have to wait, isn't it? buff.ly/4cRX8OI

📰 Weekend reading alert: Part 4 of my series on #modernmarketing at #canneslions2024. With work from JCDecaux, Xbox, Specsavers, Mercado Libre and MasterCard. The tea: One of these winners is a straight rip-off. Read on: buff.ly/3zsVBQN #whatisaninsight

In Part 3 of my series on #ModernMarketing at #CannesLions, I look at work from Xbox, Orange, Frankfurter Allgemeine Zeitung, Hornbach and Diageo. And channelled John Oliver in a rant on the state of the industry and Cannes in particular. Read here: buff.ly/4bqX9rH

Folks, I might not walk as easily or talk as smoothly as I used to. I might not debate as well as I used to. But what I do know is how to tell the truth.

Part 2 of my Modern #Marketing take on Grand Prix winners is here 🙂 In this edition, I looked at work from Siemens Healthineers, Coca-Cola, Spotify, Cemento Sol, Spotify and Whatsapp. And not everything made the cut. Dive in 👉 buff.ly/3VYRzrP

Learning comes from reciprocity. Giving back is getting back.And that, my friends, is an insight.

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Ten years after the blog that got me three pivotal gigs (including my current one) died a quiet death, I'm bringing it back. Here's the story. 🧵