Search Influence

🎓 Investing in SEO optimization changes the game for higher education institutions. In our SEO research study, conducted with @UPCEA, we found 3 main themes that institutions must consider to optimize their potential. Learn more:🔗 si.ly/seo-research

The old local SEO playbook: optimize for the Maps 3-pack. For competitive searches, Google is replacing map results with AI-generated lists, and fewer businesses are making the cut. 📍Here’s how local visibility works now: hubs.ly/Q04b0b-S0

See you at the 2026 UPCEA Annual Conference in NOLA! 🎓⚜️ We’re sharing AI search & marketing insights from our work with Harvard PON, LSU Online & Tufts. Stop by Booth 811 to talk AI & take our AI Website Grader! Details here: hubs.ly/Q049GxPX0

The hardest part of AI SEO? Explaining value when influence happens before a click. 🧠 Our new UPCEA guest piece breaks down how to frame AI SEO ROI for university leadership when attribution isn't perfect. 🔗 Read the full breakdown: hubs.ly/Q048LR870

🤖 AI doesn’t "read" your content. It interprets structure. We helped a travel platform implement scalable schema. The results? 📈 +79.6% organic clicks 📈 +35.7% impressions 📈 +32.7% CTR ✨ Included in AI summaries Structured data is an AI visibility strategy! 👇

Improve AI search visibility without breaking your current SEO! 🚀 Join @w2scott's Generative Engine Optimization (GEO) Master Class at SMX Online for actionable tactics on AI-ready content, entity strategy & measurement. 🗓️ April 14 🎟️ Live + On-Demand Secure your spot! 👇

Happy 14-year workiversary to Lauren, the absolute glue of our team at Search Influence! 🎉 From solving problems to embodying our CHARGED values every single day, she sets the standard for dedication and heart. We are so incredibly lucky to have you, Lauren! 💙

AI search isn’t slowing down! 🚀 Catch the replay of our webinar to learn how to align your marketing channels for AI visibility—no total overhaul needed. 🎥 Watch: hubs.ly/Q048LQ8n0 🛠 Grab a Strategy Lab spot (Tues/Wed): hubs.ly/Q048LS4G0

If you’re not tracking AI visibility, you’re guessing. 🤷‍♂️ Answers change fast across ChatGPT, AI Overviews, Perplexity & Gemini. Our AI SEO tracking guide is a living resource, updated with the latest tools & pricing. What should we test next? 👇 hubs.ly/Q047ZDNh0

We’ve updated our guide on optimizing content for AI search engines! New insights: 📝 AI Overviews 🏗️ Structuring for AI retrieval 📡 Machine-readable E-E-A-T signals ⚙️ GEO If AI can't retrieve your content, you're missing visibility. Read more: hubs.ly/Q047ZDVC0

📚 Our IDEA Book Club just wrapped "Reimagine Inclusion" & it sparked real conversation! Top takeaways: ⭐️ Impact > intent ⭐️ Equal rules ≠ equal experiences ⭐️ Inclusion gaps are structural Inclusion isn't about good intentions. It's about outcomes. 💡

AI search hasn’t killed SEO. But now you have to win twice: 🥇 The ranking 📚 The citation @w2scott breaks down our UPCEA AI Search Study in Search Engine Land. See why citations are the new credibility signals for higher ed visibility. ✅ Read here: hubs.ly/Q047Zq7P0

Traditional SEO still matters. But in the age of AI search, ranking isn’t enough. ⚠️ Our Director @paulakfrench's new blog explains why “good enough” SEO creates hidden visibility risk and how higher ed institutions can adapt. 💡📈 Read the full article: hubs.ly/Q047Zy550

Performance Max campaigns promise reach across all of Google’s channels in a single campaign. But automation alone doesn’t guarantee performance. If you're running Google Ads campaigns or considering PMax, this is essential reading. Read here: hubs.ly/Q047nlNm0

@w2scott has been appointed to the UPCEA Board of Directors as Corporate Partner Representative ('26–'27)! 🎓 This reflects years of shared commitment to advancing higher ed digital marketing. 👉 Full announcement here: hubs.ly/Q047n3Xd0

Your marketing ecosystem is being evaluated by AI. The question is: Is it aligned? Join UPCEA and Search Influence in a live webinar: 📌 Make Your Existing Marketing Work Harder for AI Search Visibility 📅 March 24 | 12 PM ET → Save your seat today: hubs.ly/Q047nbFD0

Celebrating 15 incredible years with Jeanne! 🎉 As Director of Operations, she doesn't just manage processes—she builds people. Her collaborative spirit keeps us connected & driven toward smarter planning. Thank you for your dedication, Jeanne! Cheers to 15 years! 🥂

From analytics to art. 🎨 Our team headed to the New Orleans Museum of Art to step outside our usual routine and immerse ourselves in creativity. A change of scenery always brings sharper ideas back to the table. ✨ . . . . #CompanyCulture #TeamBuilding #CHARGED

Search is changing fast. ⚡️ Our CEO @w2scott just launched The Visibility Report, a weekly newsletter on AI search tools, tactics, and updates. Direct, practical, and built for digital marketers. Stay ahead of the curve—subscribe here: hubs.ly/Q046411n0

Traffic used to be the headline KPI. Now it’s the after-effect. Traffic measures who arrived. AI search KPIs measure whether you influenced the room. ➡️ Read the latest blog on why traffic alone no longer defines SEO success: hubs.ly/Q0462xVr0

Stop asking "Paid Search vs. Paid Social." In an AI-driven funnel, it’s not a competition—it’s an ecosystem. 🤖 Social creates demand; Search captures it. If you’re still planning in silos, you’re leaving growth on the table. Full breakdown: hubs.ly/Q045Ky3z0