Social Strategy Scoop🍦ᵍᵐ
6.3K posts

Social Strategy Scoop🍦ᵍᵐ
@StrategyScoops
Simplifying Social Media Strategies





🤔 Are you building a 🍦 "#customer base" AND a "#community"? 🫠 If both, don't forget those are two different journeys!🚶♀️ #Marketing.




Seeing some convo about crypto metrics being inaccurate. We realised pretty early on that any metrics that gets measured, gets manipulated as the incentive to do so is really high. We started seeing this with GitHub commits and stars, then Twitter followers, market cap, FDV, TVL, trading volume and more. Over time I realized this phenomena is better known as Goodhart’s Law which states: “When a measure becomes a target, it ceases to be a good measure.” In other words, once a metric is used to evaluate or incentivize performance, people will find ways to manipulate or game it, undermining its original purpose.




Social media is a long game. Invest in relationships over transactions.











