Tre Walker

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Prime didn’t become a moat because of press releases. It became a moat because 200M+ people voluntarily showed up. Amazon didn’t buy a seat at Netflix’s table. They built a table so valuable that critics, subscribers, and Emmy voters pulled up chairs—and brought friends.

Renting attention dies the moment you stop paying. Owning attention compounds forever. Traditional PR & ads = Paying for temporary access to someone else’s audience. Original content = Building an asset that attracts your audience and keeps them coming back.

The $250M Lesson: Why Amazon Killed PR In 2013, Amazon made a decision that looked insane to traditional marketers. Instead of spending $250M on PR campaigns, Super Bowl ads, or influencer deals to promote Prime… 🧵They became a media company 🧵

@Rob_McCracken @blakestonks He said six, but showed a chart for 3 that has the same data that you have here.

@blakestonks It appears you live in an alternate universe

Apple has now had zero revenue growth in nearly six years. The stock is up 400% since then. You live in a ponzi scheme not a free market.

Trump sanctioned Russia's biggest oil producers this week. Oil jumped 5%. US refiners usually profit from supply disruption. Do research into the following: $PBF: 10% short, margins expanding $PARR: P/E 7, 268% EPS growth, regional monopoly

My mentor relationships became partnerships instead of one-way knowledge transfers. What value could you offer to someone you'd like to learn from?

🌩️Come prepared with thoughtful questions, not just "pick your brain" 🌩️Share what you're learning with others (pay it forward) I used to think I had nothing to offer senior leaders. Now I realize my fresh perspective and digital native skills are valuable to them. The shift?

Most people think mentorship means a senior person giving advice to a junior person. That's limiting for everyone involved. Here's the truth: The best mentorship relationships are mutual learning partnerships.

I used to shake before team meetings. Now I speak to audiences of 500+. The difference? I stopped trying to be perfect and started trying to be helpful. What's your biggest fear about public speaking?

What actually works: 💡Start with conversations, not presentations 💡Record yourself daily for 2 minutes (builds comfort with your own voice) 💡Focus on serving your audience, not impressing them 💡Practice power poses for 2 minutes before speaking (changes your physiology)

Most people think public speaking anxiety means you're not cut out for leadership. That's completely wrong. Here's the truth: The best speakers I know were once terrified of public speaking. Anxiety actually signals that you care deeply about your message and your audience.

Now I try o address them within 48 hours. Leading to stronger relationships and faster problem-solving. What difficult conversation are you avoiding right now?

🔆Use the "SBI" model: Situation, Behavior, Impact 🔆Start with curiosity, not accusations ("Help me understand...") 🔆Focus on specific behaviors, not character judgments 🔆End with agreement on next steps, not just venting I used to let issues fester for months.

Most people think avoiding difficult conversations protects relationships. That's backwards. Here's the truth: Avoiding difficult conversations is what destroys relationships. The tension builds, resentment grows, and problems compound until they explode. What actually works:

The biggest breakthrough? Realizing that feedback is data, not judgment. It's a tool to grow, not an attack on who I am. How do you handle difficult feedback?

Third, I thanked people immediately. ▶️ Even when it stung, I said, "Thank you for caring enough to tell me." And fourth, I created an action plan within 24 hours. ▶️ Every piece of feedback turned into clear next steps.

I used to dread feedback. I thought it meant I was doing something wrong. I used to take every criticism personally and got defensive. However, the limit to your growth is the rate at which you can receive honest feedback