WARC Data

We have officially moved to @WARCEditors! Please continue to follow us there for the latest data, charts, and benchmarks to help you plan your advertising and media investment.

Happy New Year! We hope everyone's 2019 is off to a great start. As a reminder, please follow us at @WARCEditors for the latest data, charts, and benchmarks to help you plan your advertising and media investment. . We will discontinue all use from this handle after this week.

WARC's 2019 Marketer's Toolkit includes data from a survey of 800+ senior marketers on the priorities they'll be spending their time and budget on next year. Follow @WARCEditors for a sample report and more updates.

WARC's Marketer's Toolkit 2019 is here! Head over to @WARCEditors to see the priorities, and challenges, facing brands in the year ahead.

New year, new WARC! Well, sort of. In 2019 we will start tweeting solely from @WARCeditors. Follow us there for the latest evidence, expertise, and guidance on how to make your marketing more effective.

#Facebook, #Amazon, #Apple, #Netflix and #Google spent $1.5 billion on US TV #advertising last year That's nearly triple the level seen in 2011 Read more here: bit.ly/2rkhr2u

- @risj_oxford study @WARCData - More than one-quarter of adults in Europe have listened to a podcast in the last month warc.com/content/paywal…

Canadian search to reach one-quarter of total ad spend according to @WARCData ow.ly/ofqA30mRslT

If #Netflix introduced #ads, one-quarter of American subscribers might leave But this number falls if #subscription fees are reduced Read more here: bit.ly/2PiZzPb

The December edition of #Admap is here. Lena Roland, Managing Editor of WARC Knowledge introduces this month's theme: #driversofchange in 2019, which examines 5 #consumertrends that will affect marketing this upcoming year - bit.ly/2DWG8tf

Digital is expected to account for the entirety of OOH growth in the coming years #DOOH bit.ly/2Sgj10v

[NEW] Key stats on digital out-of-home advertising (DOOH), in WARC's November Global Ad Trends report: bit.ly/2ztlm1e #advertising #marketing #DOOH

It's #BlackFriday today, but #PrimeDay was more valuable for #Amazon by 8.7% Read more here: bit.ly/2zttLRA

Amazon opens consumer data to UK publishers warc.com/newsandopinion… via @WARCEditors

#GDPR meant there were 3.4% less trackers per page News sites were hit the most, losing 7.5% of trackers Read more here: bit.ly/2ThwE0N

WARC’s second #MENAstrategy report takes a deeper look at the MENA region’s best #campaigns and 4 #trends that show #strategy is changing in #MENA - bit.ly/2zR7opp

#Brand knowledge and cost efficiencies are the most widely reported benefits of in-house #marketing agencies Read more here: bit.ly/2FnISlD

Strong growth figures in latest UK AA/WARC Expenditure Report - a real testament to the world class creative talent in our industry. Next 12 months a vital time as we continue to build trust, digitise & evolve #adspendQ218