Sebastian
627 posts

Sebastian
@ecomsebb
Cracked creative strategist
Jyväskylä, Finland Se unió Ocak 2023
519 Siguiendo108 Seguidores

@karimbo9090 Just sent you perhaps the most interesting portfolio you've seen
English

And this is why all the ad spy tools and ad libraries are flooded with ads that look and sound exactly the same. Same Us VS Them's, same feature point out's, same claims, same benefits that can be applied to thousands of other products and same product & most aware ads that resonate only to the smallest pool of audience. In order to crack top of funnel profitably, you need to break through the noise. You need to get creative and use your brain.
English

The difference between a mediocre and great creative strategist often comes down to how they swipe ads.
Swiping ads can be either mindless copying, or a way to develop your thinking ability as a creative strategist.
Most creative strategist and agencies just swipe ads in a way where they see a cool ad that they think is good and copy it for their client's product.
But here's the issue with this approach:
When you swipe an ad, you're only seeing the end result. You don't see the hypothesis or thinking process behind the ad.
And chances are, the this exact same thing happened many times before you saw and swiped the ad.
If you just swipe an ad because it looked cool, you're not developing your thinking and pattern recognition as a marketer.
And pattern recognition is one of the most important skills of a great marketer.
The more you analyze winning ads and winning copy, the more you make winning ads yourself and get continuous direct feedback from the market, the more you start to recognize certain patterns in the ads and the copy, such as certain structures, flows, emotional triggers, positioning frameworks etc.
This allows you to instantly see which ideas are great and which are bad, which copy is strong and which is weak, and which creatives are good and which aren't.
This is the way you develop your intuition, hunch and taste.
And that's how you can ultimately become an innovator in the space.
Not the one who just copies what everyone else is doing without his own reasoning.
But someone who comes up with fresh and unique ideas, concepts and angles, that ends up being swiped from the rest.

English

@alextopol Jesus saves, no need to be worried. Repent and believe the Gospel and your good
English

@ecomsebb Hey, I just ran across your profile. We are currently looking for a new creative strategist to join our ecommerce brand. Do you happen to have any availability?
English

You don't build a new identity by talking to yourself in front of a mirror, writing it down or thinking about it.
Sure, these actions may help, but identity is ultimately built through repeated behavior.
Repetition rewires the brain.
Every time you repeat an old behavior, eg. procrastination, binge eating, sleeping in, or whatever bad habit you may have, you strengthen the neural pathways inside your brain that make you do these behaviors in the first place. These neural pathways influence your thought patterns, beliefs, behaviors and habits.
But every time you do a new behavior instead of the old one, eg. doing the work, sticking to your diet, getting out of bed on time, you start to build new neural pathways in your brain, while simultaneously weakening the old ones.
Every time you repeat the new behavior, you strengthen the new neural pathways and weaken the old pathways.
But here's the problem why most people never end up building a new identity and keep staying stuck.
The more you try to change, the more your brain often tries to resist it and pull you back toward old familiar behaviors, because the brain prefers safety, familiarity and predictability.
Your brain can often interpret unfamiliar actions and behaviors as something to avoid.
And every time you avoid doing something uncomfortable or unfamiliar, you experience temporary relief, which reinforces the avoidance behavior.
And because of this, you keep avoiding the new actions, because your brain learns that avoidance removes discomfort in the short term, which gives you an instant reward.
This creates something called an "avoidance loop." And that's one of the main reasons why people stay stuck.
But the good news is that when you acknowledge it, you can work your way around it.
Every time you feel the need to avoid doing something new, acknowledge the fact that it's often just your brain trying to protect you from uncertainty and discomfort.
When you just do the thing regardless of how much your brain tries to resist, you start to notice that it wasn't actually scary or dangerous, it was just uncomfortable.
And every time you perform an uncomfortable action, you’re strengthening your ability to tolerate discomfort and act despite resistance.
The more you perform the new actions and behaviors, the easier they eventually become for you.
And every time you act despite that discomfort, you build evidence for a new identity.
You become someone who follows through.
Someone who can handle hard things.
Someone who keeps promises to themselves.
At first, the new behavior feels unnatural.
Then it feels difficult.
Then it feels normal.
And eventually, it becomes who you are.
And that's how you ultimately build a new identity.
English

Unpopular opinion: most creative strategists are stuck making decks nobody reads. Not here.
I'm hiring a strategist to work directly with me across Obvi, internal brands we're launching, and big-name brands we're consulting with.
Requirements are simple:
→ Brand/agency experience
→ Obsessed with ads, copy, and why people buy
→ Finding, conceptualizing, and launching new formats
→ Staying up to date on creative/format trends
→ Can turn research into briefs a graphic designer and video editor can run with
→ Working closely with CRO/Landing Page team to build cohesive funnels
The deal:
→ Strong base salary
→ Very competitive commission
→ Working with a team of A players
→ Big name brands you've definitely heard of
→ Building new brands with the team who built Obvi
DM me your portfolio with actual results etc.
English

I mostly agree, but in order to produce winners, it helps to be a full-stack cs in a way where you understand offers, funnels, retention etc because then you can identify bottlenecks in the client’s business and point them out so that someone else can take care of them.
Because if the client’s funnel suck for example, it doesn’t matter how good your creatives are, the cvr is shit and your ads won’t convert. So you need to get the client to have custom landing pages that are congruent with the angles in your creatives, and tailored funnels for each avatar you’re targeting to make their experience as personalized and resonating as possible.
So being able to see the whole funnel and customer journey, diagnose the problems and solve them, is quite necessary if you want to succeed as a creative strategist.
Same thing with positioning. If the client’s positioning is weak, even if you have the most creative angles and ads, you will get only so far if the funnel is saying the same things and claims as everyone else, and not standing out from the crowd with a unique positioning.
And everything really comes down to copywriting and persuasion. Understanding human behavior & nature and psychology. Ads, lp’s, positioning etc is all just selling via words in the end of the day.
English

A Creative Strategist has exactly one job.
Produce winners. New ones. Consistently.
That's the whole role.
Not the frameworks. Not the clever positioning. Not the dashboard you built.
All noise if there's no new winner in the account this week.
I write for eight-figure brands. They're not paying me to be creative.
They're paying me for performance.
One winner, then the next, then the next.
It's not complicated. It's just hard and most people quit at the part where it's only hard.
English

@ecomwagyu it's relatively easy to slide out of though, especially with the "alle viikko ois tavote" -mindset
English

Looking for a new creative strategist to join my agency 🔥
Base Fee + % Cash Bonuses on performance
Only apply if:
- You worked for/with 8-9 figure DTC brands
- You've made ads that spent 5 and 6 figures and you have proof to show
- You're serious about growing with a lean team
Looking to onboard someone in the next few days so if you’re interested apply fast
Just comment or send me a DM with your portfolio
English

Looking to hire a DR senior Creative Strategist for and E-com Brand.
Write winning copy (scripts, ugc briefs). 10+ ad concepts/week
Past Ecom/Creative Strategy experience with supplements required
Base $4k/month + Every winning concept = bonus pay
FULL TIME POSITION, we are currently at around $1m/mo looking to scale up heavy
Reply to this or DM me with a portfolio of your top ads with the performance metrics (spend +ROAS) and your past experience.
If you do not have these then don't waste your time spamming me, I won't get back to you.
English














