Martin Weigel

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Martin Weigel

Martin Weigel

@mweigel

CSO @ Abbott Mead Vickers ex-CSO Wieden+Kennedy Amsterdam

🧵s Se unió Haziran 2007
229 Siguiendo14.8K Seguidores
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Martin Weigel
Martin Weigel@mweigel·
Another revolution around the sun completed, and a room with a view over Berlin where the past, present and future jostle for the same space got me writing... martinweigel.org/mrweigelgmailc…
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Rob Campbell
Rob Campbell@Robertc1970·
Happy birthday to @mweigel. I hope you have an absolutely spectacular day. I’m so lucky to be able to call you my mate which is why my gift is sparing you from spending your special day visiting more reality TV locations with me. But we will soon. Oh yes. Big hugs matey. Love ya.
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Rob Campbell
Rob Campbell@Robertc1970·
I talk to this one, every day. I even get to work with him a lot. And this post kind of explains why I see it as a total privilege. Especially the last line. But don’t rush to it … because ultimately, you’ll be proving the point of this post. Which you don’t want to do.
Martin Weigel@mweigel

On the strange and weird land that is the delta between what we believe/know about how brand-building communications work and how we actually first respond to new and unfamiliar ideas. And some practical (!) suggestions for doing it better. martinweigel.org/mrweigelgmailc…

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Martin Weigel
Martin Weigel@mweigel·
On the strange and weird land that is the delta between what we believe/know about how brand-building communications work and how we actually first respond to new and unfamiliar ideas. And some practical (!) suggestions for doing it better. martinweigel.org/mrweigelgmailc…
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Rob Campbell
Rob Campbell@Robertc1970·
Why strategy needs to stop patting itself on the back, open its eyes and remember what it is, what its for and how to actually evaluate it: robcampbell.co/2024/05/09/are…
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Rob Campbell
Rob Campbell@Robertc1970·
How this blog proves perseverance pays. Or said another way, how it only took 20 years for my blog to finally give me something other than abuse. robcampbell.co/2024/05/08/i-o…
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Martin Weigel
Martin Weigel@mweigel·
It's been my guide, compass, and source of sanity for thirty years. So on its 50th anniversary, a few words on why the Planning Guide is as relevant and as invaluable as it ever was. creative.salon/articles/featu…
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Martin Weigel
Martin Weigel@mweigel·
Our weekly catch-ups will never be the same again.
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Rob Campbell
Rob Campbell@Robertc1970·
I guess we may have to change the title of our talk from Strategy Is Constipated to Welcome To The Shitshow. Thank you @mweigel. Thank you @WARCEditors.
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Rob Campbell
Rob Campbell@Robertc1970·
This is all I could see when - in the middle of my part of the webinar we were doing for WARC - I had a bloody power cut. Fortunately I got back online just in time to see the brilliant Weigel had jumped in and brought it home with elegance and flair.
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Martin Weigel
Martin Weigel@mweigel·
There's nothing like creating training content to make you re-examine every assumption you had, every mistake you made, and every opportunity you missed. In the hope that others find new failures of their own to learn from. #hoala #hoalaamsterdam
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Martin Weigel
Martin Weigel@mweigel·
Random one this, but anybody here able to provide a personal introduction to a world-class marine biologist?
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Rob Campbell
Rob Campbell@Robertc1970·
Why companies need to stop confusing toxic positivity with company culture and 'teamwork': tinyurl.com/2dw2xwf7
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