Steen Rasmussen

Check out the latest edition of my "Please, make me think" newsletter and get ready to face the question "Do you analyze?" linkedin.com/pulse/do-you-a… via @LinkedIn

Analysts should never stop questioning or pushing boundaries — even if it means going down a rabbit hole or two, three or a thousand. Check out my latest article on Medium : @me_68087/the-illusion-of-data-perfection-why-we-care-and-dont-care-about-the-data-we-have-881dffedf011" target="_blank" rel="nofollow noopener">medium.com/@me_68087/the-…

Welcome to Q4 🥂 It’s going to be fun 🥳 Well, fun’ish 😄 And thanks to @tomfishburne 🙏

What gets 150 analytics nerds to spend 6 hours in an auditorium? Surprisingly, not #GoogleAnalytics. It wasn't even on the agenda for the first time in 17 years! Instead, we discussed generative AI, server-side tracking, interaction tracking, and CDPs. @WAW was great. Thanks!!!

16 hours of @Amplitude_HQ magic at @iihnordic , packed with insights, demos, and inspiration! 🎉 Big thanks to Natasha, Angela, Esther, Daniel, Niklas, and Adam for making it happen! Reach out if you're curious why Amplitude could be your go-to for future tracking.

How solid is your tracking foundation? Measurement plan? Data governance framework? Data activation strategy? Budget to get shit done? Real management support? Or are we just"messing around"with numbers in a dashboard? Not sure? Ask me for help—if you're not afraid of the truth

How does the idea of a mutual mentorship space Sound?, a 60-minute escape, a space to admit you're stuck, & instead of people judging you, you get Nodding heads silently saying, "Yeah, We've been there, & here's how to get out", the Cherry on top? Steen as a mentor and moderator.

Selfie Vs Reality? "Emergency doorman duty on our flight to MeasureCamp London, thanks to Mads-Emil Sýkora Larsen's charm! Looking forward to sharing some IIH Nordic insights and grabbing beers with the crew tonight 🍻. Who's going 'Walrus' with us? 🥳

Still a chance to join us on Wednesday live in Copenhagen... Secure you tickets now and connect with 200 others from the community... Tickets are still free, so that is not the excuse you need. 😁 See the full program here... brandleadership.community/Insights/web-a…

"Shiny new tech won’t save your company. It’s time to focus on the real heroes: people & processes! Want the scoop? Check out my latest article: 👉 @me_68087/the-misguided-pursuit-of-digital-transformation-why-technology-alone-wont-save-us-c38a09809a04" target="_blank" rel="nofollow noopener">medium.com/@me_68087/the-…"

Ready, Set, WAW? Wednesday, September 25 at 14.45 at Campus Carlsberg. We once again have the pleasure of scratching those analytics pains with a hand-picked selection of local and international keynotes delivered for Free.

Hey... did you check out the 7 edition of the Steen.Fyi newsletter? Well, get going linkedin.com/pulse/getting-…

💥 Are you wasting the campaign budget due to poor GA4 tracking? Join me & Kristian Simonsen on Sept 18, 9:30 CET for "Track Smart, Win Big: The GA4 Campaign Playbook" @iihnordic @accutics Learn how to turn data into impact. 📅 Sign up now: video.accutics.com/track-smart-wi…

As digital analysts, it's easy to let ambition or good intentions lead us away from the facts. Watch my presentation from 2023 at @supervveek where I emphasize why we were hired in the first place and the value of data analysts. youtu.be/kDZXCchvJ0Q

With everyone & their Uncle now having access to AI, everyone is betting on AI being another lasting revolution on Planet Earth. @nvidia being in the DNA of AI, did a 10:1 stock split and raised its worth surpassing companies like @Apple Just another .com bubble or?

First-party data remains key, even as third-party cookies linger. Learn how brands are adapting for a competitive edge with stronger personalization and connected experiences. Great article, go give it a read. deloitte.wsj.com/cio/with-or-wi…

Is IBM’s watsonx.data + Nvidia GPUs the new cheat code for scaling AI models? With GPU Direct Storage, AI training just got faster and smoother. Are we looking at the future of generative AI on steroids? blocksandfiles.com/2024/09/02/ibm…

🔄 The AI race isn’t won by copying. Look inward, identify your unique data and challenges, and carve your own path. Read more on my Medium Page: @me_68087/critically-critical-thinking-2f33d19bf942" target="_blank" rel="nofollow noopener">medium.com/@me_68087/crit… #AI #Innovation #CriticalThinking

"In the AI space, there's a growing sense of déjà vu—companies racing to copy each other's 'magical' AI solutions instead of blazing their own trails. #AI #Innovation"

"The obsession with the latest analytics tools is overrated—what’s more important is the actionable insights we deliver, not the technology we use." #OverratedTech #InsightOverTools