Tom Petty

For decades, technology was inching closer to being more personal, more intuitive, more human. 80s: point and click instead of cryptic commands 90s: the web remembered our preferences. 2000s: touchscreens let us touch our ideas. 2010s: devices predicted our needs... 🧵 1/7

It’s easier to raise a $5M seed round than hire a cracked designer full time

The best designers aren't attracted to "blank slate/ground floor" (negative space) – you need to go actively create a positive image of design at your company they can picture themselves inhabiting. Typically includes: -evidence of "creative spark" that already exists inside the company -"values through evidence" - things you have done that demonstrate the function of design is important to your company (tip: saying you 'value design' does not do this) -at least one other designer they admire is a believer If you can't create these conditions yourself you need to go find someone who can help. It's extremely rare that a great founding designer will be enticed to do all this *and* design the entire product.