truevalue
448 posts

truevalue
@truevalue_
Tweetar om börsen, böcker och marknadsföring. Till vardags marknadsföringschef på ett industriellt exportbolag. Strävan: att alltid tänka större.










I'm so excited to share that we are acquiring the financial services app, @step Nobody taught me about investing, building credit, or managing money when I was growing up. That's exactly why we’re joining forces with Step! I want to give millions of young people the financial foundation I never had. Lots to share soon :D



I fully exited my $MEKKO position today. Here’s the reason: My original 2020/2023 thesis was simple: a high-margin Nordic brand + quality management + a long growth runway in Asia. But the engine that mattered, Asia didn´t show up. YTD Asia-Pacific revenue: –1%. Limited evidence of the structural growth I was estimating. And strategically, $MEKKO sits in an uncomfortable middle: neither premium enough nor truly luxury. Management hasn’t picked a lane, and the market / personally doesn´t prefer brands stuck in between. Investment outcome: With entry points at 7.99–9.40 €, the IRR landed at ~12–17% (+ dividends). Solid, but far below my initial growth expectations that required Asia to comp high double-digits. Also, initially, I was aiming for a much longer holding period to let the quality brand compound. I already trimmed this summer, and today I closed the rest. What next with $MEKKO: I still like the brand and will happily re-enter (even with a higher price) if Asia turns into a real growth driver. But at ~15x EV/EBIT and ~20x P/E, you’re buying ~5% yield + dividends, with a limited sales growth (+5% CAGR) outlook. That doesn’t meet my current expectations. What to do with the cash: I aim to stay fully invested through cycles. I’ve got several ideas where to redeploy, either adding to existing winners or starting new positions. More on that soon.


Quanor tar nästa steg: nu täcker vi hela Norden. Vi börjar även lansera egna estimat, framtagna utifrån historik, trender, makro och bolagens egen kommunikation. Estimaten är i Beta och blir successivt bättre i takt med att vi bygger mer kontext och data. Essential kostar fortfarande samma som innan – men med fler bolag, bredare täckning och mer analys. 👉 Läs mer och testa på: quanor.com


Friends, what are you reading this weekend? Stay warm!☕️📚❄️


What was the best book or article you read in 2025? Also counts: any phenomenal podcast episodes you listened to




Unpacking my biggest investing learnings from 2025, with real cases. 2025 had solid picks, and painful setbacks. This is a self-reflection on what went wrong and why. Let's dive in:











