Omnia

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Omnia

Omnia

@useomnia

Boost your brand presence in AI engines. https://t.co/jWlnIGyVdr

Se unió Ekim 2025
3 Siguiendo13 Seguidores
Daniel Espejo
Daniel Espejo@esmaldan·
We rebranded @useomnia. Here's why it matters. When we started building Omnia, we knew the problem was real: brands are invisible in AI search, and nobody has a clue why. But the more we talked to marketers, the more we realized the issue wasn't just visibility. It was disorientation. They were wandering blind in a maze they didn't build and couldn't read. That's when it clicked: we're not just a monitoring tool. We're the thread that guides you through. Omnia is the modern Ariadne's thread. Not a dashboard that tells you what happened yesterday. A system that shows you where you stand, why it matters, and exactly what to do next. And increasingly, agents that walk this path with you. From insights to action. From invisibility to presence. From uncertainty to control. Every day, millions of buying decisions happen inside ChatGPT, Perplexity, Google AI... And most brands aren't even in the room. We built something different. And now it has a name that actually reflects what it does. Follow the thread.
Daniel Espejo tweet mediaDaniel Espejo tweet media
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Omnia retuiteado
Daniel Espejo
Daniel Espejo@esmaldan·
People already use AI assistants daily to discover products and compare them. We all know that. What not everyone is seeing is this: the distance between “I'm interested” and “I'll buy it” is getting shorter. Microsoft explains this quite well in their update about Copilot Commerce. A user: • asks questions • receives guidance • compares options • resolves doubts • and makes a decision. All in the same interaction. The fight for conversion is moving right up to the moment someone asks the first question. According to their data, searches involving Copilot assistant end in purchases more often and more quickly: • In the first 30 minutes, purchases increase by 53%. • And when the person already came with the intention to purchase, those sessions are almost three times more likely to end in a purchase (194% more). It’s crazy how fast all of this is moving.
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Omnia retuiteado
Daniel Espejo
Daniel Espejo@esmaldan·
This week’s vlog is a bit different. It's more of a reflection. Over the past few days, we’ve been thinking a lot about how we’re building our AI agents and, above all, how we communicate the real value they bring to the brands that use them. The value of an agent isn’t always obvious at first glance, nor is it easy to explain in a single sentence. It’s not just about creating things with AI, but about how that AI is trained and focused to solve a very specific problem. In the case of our agents, that value is especially noticeable in content creation. Nowadays, anyone can ask ChatGPT to generate a coherent text on a topic, and it will do a reasonably good job. But that’s where the key difference lies: ChatGPT is a generalist. An agent, on the other hand, is specialized. It understands the patterns AI follows to search for information, its structure, and the key points that content must follow in order to be seen by an LLM. This specialization is what differentiates the Omnia agent from a context-rich prompt given to ChatGPT.
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Daniel Espejo
Daniel Espejo@esmaldan·
We are rebranding Omnia, it going to be absolutely dope.
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Omnia retuiteado
Daniel Espejo
Daniel Espejo@esmaldan·
If you don't know yet, we are creating @useomnia! Follow us there too 😊
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Omnia
Omnia@useomnia·
@ivnmlgn So cool to have you in the team!
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Ivan Malagon
Ivan Malagon@ivnmlgn·
Last May, I joined Omnia as a founding engineer. I was looking for a new venture when I met Dani and Miguel. At first, I was simply curious. With all the AI hype, an insights platform made a lot of sense. But I was also a bit wary: it was just the two of them.
Omnia@useomnia

Announcing our 3.5M pre-seed round at Omnia 🚀 Over the past months, we’ve been building a platform to help brands understand and improve how they show up in AI engines like ChatGPT, Perplexity, and Google AI Overviews.

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Omnia
Omnia@useomnia·
Thank you to our early customers and design partners for candid feedback, and to the Omnia team for the pace and craftsmanship behind the product. If you’re a brand or agency exploring AI visibility, we’d love to connect 👇 useomnia.com
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Omnia
Omnia@useomnia·
Why this matters: The path to customers is shifting from traditional search to AI answers. Teams need clarity on where they stand, what to do next, and how to measure progress. That’s the problem we’re focused on, turning signals to action.
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Omnia
Omnia@useomnia·
Announcing our 3.5M pre-seed round at Omnia 🚀 Over the past months, we’ve been building a platform to help brands understand and improve how they show up in AI engines like ChatGPT, Perplexity, and Google AI Overviews.
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