Bill Scully

Bill Hunt and I covered what website migrations do to AI model memory. If you are planning a migration, the implications are real and largely unaddressed in most planning processes. internationalwebmastery.com/international-… ---

AI knowledge orphaning is the term Bill Hunt and I kept coming back to. When content moves, AI models do not follow the redirect. internationalwebmastery.com/international-…

Most migration checklists are built around search engines. They were not built for what AI models learn and hold onto. That gap is a problem. internationalwebmastery.com/international-…

Running an international website and planning a migration? The risks are different for you. Bill Hunt and I get specific about why. internationalwebmastery.com/international-…

Three things worth knowing about migrations now: 1. Redirects do not update AI memory 2. Orphaned content lives on in LLMs 3. International sites face compounded risk internationalwebmastery.com/international-…

Technical execution is not enough anymore. Migrations now require governance or AI keeps repeating outdated facts about your business. internationalwebmastery.com/international-…

Something came up about international sites and AI that neither Bill Hunt nor I had fully framed before recording. It is in this one. internationalwebmastery.com/international-…

Before your next migration, audit which URLs language models are citing about your brand. That list does not update automatically. internationalwebmastery.com/international-…

What happens to AI memory when you move your website? Bill Hunt and I worked through exactly that. internationalwebmastery.com/international-…

Redirects used to protect your SEO. In the AI era, they no longer protect what AI knows about you. internationalwebmastery.com/international-…

Bill Hunt and I covered digital friction from navigation to checkout in episode 42. If users are not completing tasks on your site, this explains why. internationalwebmastery.com/international-…

Bounce rate gets misread constantly. In episode 42, Bill Hunt and I talk about how to use it as a friction diagnostic instead of a performance grade. internationalwebmastery.com/international-…

I used to think slow pages were a developer problem. Turns out they are a revenue problem and most marketers are not treating them that way. internationalwebmastery.com/international-…

If you run paid traffic and your conversion rate is stuck, this one is for you. The problem is probably not your ads. internationalwebmastery.com/international-…

Three things from episode 42: 1. Friction hides in plain sight 2. Behavior signals tell you more than surveys 3. Navigation and performance are the first places to look internationalwebmastery.com/international-…

Fixing your homepage will not save you. The friction killing conversions is usually buried in your forms and checkout, not your hero section. internationalwebmastery.com/international-…

Something came up during recording that neither Bill Hunt nor I planned to get into, and it ended up being one of the more useful parts of the conversation. internationalwebmastery.com/international-…

Start with bounce rate as a behavioral signal, not just a vanity metric. It tells you where friction is hiding before users tell you themselves. internationalwebmastery.com/international-…

Ever wonder why people land on your site and just leave without doing anything? Bill Hunt and I spent a whole episode breaking that down. internationalwebmastery.com/international-…

Your website might be working against you and you would never know it from looking at your analytics alone. internationalwebmastery.com/international-…