Find “striking distance” keywords: pages ranking #11–30. Improve on-page relevance + add internal links. These are often the easiest wins.
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Stephen Noton
33 posts
Stephen Noton
@CTEVN
Globally recognized SEO expert with 25+ years of experience. Trusted by brands like Alibaba, Facebook, and TripAdvisor for SEO consulting, audits, and training.
Bangkok, Thailand Inscrit le Ocak 2024
1 Abonnements34 Abonnés
Find “striking distance” keywords: pages ranking #11–30. Improve on-page relevance + add internal links. These are often the easiest wins.
English
Content refresh strategy: update top posts every 90–180 days with new stats, new examples, and better sections. Freshness + quality can bump rankings.
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Content refresh strategy: update top posts every 90–180 days with new stats, new examples, and better sections. Freshness + quality can bump rankings.
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Schema isn’t magic, but it helps clarity. Start with Organization + Breadcrumb + Article/Product where relevant. Validate in Google’s Rich Results test.
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Schema isn’t magic, but it helps clarity. Start with Organization + Breadcrumb + Article/Product where relevant. Validate in Google’s Rich Results test.
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Use canonical tags to prevent duplicate-content issues (filters, UTM params, near-duplicate pages). One “preferred” URL keeps signals consolidated.
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Use canonical tags to prevent duplicate-content issues (filters, UTM params, near-duplicate pages). One “preferred” URL keeps signals consolidated.
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Image SEO: rename files descriptively (not IMG_1234), add concise alt text, and compress. Faster pages + clearer context = better performance.
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Image SEO: rename files descriptively (not IMG_1234), add concise alt text, and compress. Faster pages + clearer context = better performance.
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Technical SEO 101: make sure important pages aren’t blocked by robots.txt and aren’t set to noindex. You’d be surprised how often this is the issue.
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Technical SEO 101: make sure important pages aren’t blocked by robots.txt and aren’t set to noindex. You’d be surprised how often this is the issue.
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Build topical authority: create 1 pillar page + 6–12 supporting pages that answer sub-questions. Then interlink them like a hub-and-spoke.
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Build topical authority: create 1 pillar page + 6–12 supporting pages that answer sub-questions. Then interlink them like a hub-and-spoke.
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CTR matters. If you rank positions 3–10, test a new title/meta description focused on outcome + specificity. Small copy changes can lift traffic fast.
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CTR matters. If you rank positions 3–10, test a new title/meta description focused on outcome + specificity. Small copy changes can lift traffic fast.
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Check your top pages: if the “money” pages have thin content, expand them before publishing new blog posts. Ranking improvements compound on winners.
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Check your top pages: if the “money” pages have thin content, expand them before publishing new blog posts. Ranking improvements compound on winners.
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Internal linking tip: every new page should get 3–10 contextual links from relevant existing pages. Don’t rely on nav links to pass importance.
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Internal linking tip: every new page should get 3–10 contextual links from relevant existing pages. Don’t rely on nav links to pass importance.
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