Jordan Platten

Your brain prefers the familiar, even when the familiar is bad for you. Psychologists call this the Mere Exposure Effect. The more you're exposed to something, the more you favour it - good or bad. This is why bad habits stick and new ones feel forced. James Clear's framework makes this actionable: Make good habits obvious, attractive, easy and satisfying. Make bad ones invisible, unattractive, difficult and unsatisfying. And when it feels uncomfortable? Good. That's the signal you're actually moving forward.

I built an AI outreach system that books 8 sales calls a day without me touching it. It finds leads, scores them, writes personalized outreach, sends across five channels, handles replies, and books calls straight into the calendar. That means 880 leads a day, 3,000 personalized emails, and meetings getting booked every single day without relying on motivation or consistency. I just dropped a full video showing exactly how the system works and how you can build your own. The economics behind it are honestly ridiculous. Watch it here: youtube.com/watch?v=RcTjoL…

Most agencies do great work… Then they post it once, move on, and hope referrals magically appear. 𝗪𝗿𝗼𝗻𝗴. That’s how you stay invisible. In the latest episode of Agency Giants, I sat down with Dan Knowlton, who went from starting an agency in his parents’ spare room… to working with brands like BBC and Marvel. His rule is simple: "Milk the top 10%." Deliver incredible work for a brand people actually recognise… Then squeeze every drop of marketing value out of it. Watch the full episode here  👇 youtube.com/watch?v=aCzPje…

Most funnels don’t fail because they’re “missing steps.” They fail because they’re bloated. A simple 3-page funnel is usually all you need: Opt-in page: who it’s for + outcome + proof. Booking page: calendar + 3–5 questions + more proof. Confirmation page: what to expect + how to prep + confirm. Low friction. Clear message. Booked calls. Get this working first. Then add complexity later.

The biggest lie in the agency world is that you have to go high-ticket to scale. I sat down with Rick. He makes $80k/month on a $1,000/month retainer and hasn't changed his offer since 2018. He ignored every piece of conventional advice and built something behind the scenes instead. His agency runs like a machine. More clients, less chaos. We broke down exactly how in our latest interview. Watch it here: youtube.com/watch?v=8AZOFd…

I just replaced my team with 15 AI employees. They run across sales, marketing, fulfilment, and operations. Each has 8 years of my knowledge baked in. They work 24/7. For pennies. And they’re already doing work that would normally need a team. Watch the full breakdown here: youtube.com/watch?v=la2bKO…

Why do agencies with no case studies close bigger clients than those with pages of proof? Confidence. The winning agency doesn't seem to need the client. Prospects feel that instantly. And confidence is built, not born: 1. Know exactly why you're different 2. Have at least one solid result to point to 3. Stay sharp- knowledge kills self-doubt 4. Be strategic about who you're associated with Stack those and your prices stop feeling like an apology. Which one are you weakest on?

Most agency owners do not quit after failing. They quit after doing the right things for too long… and seeing no results. That was Carlos. He went months with no clients despite cold calling and doing outreach constantly. Then it clicked. He hit $10K/month by late June. And just hit his first $20K cash month. Here's how he did it:  youtube.com/watch?v=nWmr6s…

Building an agency while working full-time is brutal. Not because you don’t know what to do. Because you’re exhausted. That’s why Tom’s story is worth watching. He started at $0/month, had no sales background, and hit $40K/month in 7 months while still working full-time. Watch this video to see how he did it (and copy his strategy) 👇 youtube.com/watch?v=Fp5KT6…

Most people are building AI backwards. They start with tools. Not context, data, and decision logic. I just dropped a new video breaking down the AI operating system I’m building across a portfolio worth well over $25M in enterprise value. Not a chatbot. An actual system that can report, flag issues, recommend actions, and take more of the day-to-day off my plate. Watch here: youtube.com/watch?v=6bxDWj…

I just dropped an interview with Nechristian, one of our top students right now. He went from $0 to $15k/mo in 2 months. What is interesting is he did not do it with anything fancy. He just focused on improving the part of the business that actually gets you clients. If you are overcomplicating growth, give this a watch: youtube.com/watch?v=5P4SJG…

This exact AI-powered funnel did $400k in 30 days. And it’s honestly stupidly simple. Most agencies do the opposite: they overbuild the funnel, blame the ads, and quietly leak 80–90% of leads because there’s no real follow-up. I broke down the whole thing in a new video (including the AI piece that patches the leak). Watch it here: youtube.com/watch?v=Dlq1fW…

Rolex vs Tudor is one of the simplest ways to understand agency pricing. The core product is similar. The price is not. Why? Because one has stronger perception, more proof, and better leverage. I just recorded a new video breaking down how to raise your prices safely without doing more work, adding a guarantee, or hurting retention. Watch it here: youtube.com/watch?v=HzFm2l…

Closing is not persuasion. It is a diagnosis. Most salespeople hear a problem and rush to pitch. That is why prospects " need to think about it". You are prescribing before diagnosing. Ask better questions. Understand the real problem. The close gets easier.

Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯 Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch! In our latest episode of Agency Giants, you'll discover: • The organic brand-building strategy that drove 90%+ inbound leads from day one • How he built The Minimalist from a college passion project • The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom • Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market • The real reason discipline fails (& the truth behind consistency without force) This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand! Watch the full episode here 👉 youtu.be/oq3haxQj1WE

Most agency owners get ideas from competitors. That’s why most agency ads look the same. When you study competitors, you inherit their limits. Study other industries instead. Different inputs create unfair advantages.

Most agency owners want more clients… until they get busy. Then they stop selling. Student just rang the bell #7–#12 (6 clients / 6 weeks). Started under $1k/mo → leaving at $10k/mo. The “secret” was boring consistency: Outreach, follow-up, calls, close.

Sat down with an agency owner stuck at $13k/month for a year. He has good clients, strong margins & solid retention. But I spotted the problem in minutes. If you're between $5-15k/month and feel like you've hit a wall, you're probably making the same mistake. New Fix My Agency episode. Link below. youtube.com/watch?v=AnLZlQ…

Most people think comparison is a mindset problem. It’s not. It’s a loop. Cue → Scroll → Compare → Spiral. Break it by cutting the cue.

One of our students hit $10k/mo in 70 days. 10 clients. $1,100 Stripe ping. “Ring the bell #10.” How? He executed our advice like a checklist. You don’t need more ideas. You need faster implementation. That’s the game.