David

Coding an app is the new starting a podcast.

You do not “automate” marketing. Fools and charlatans will tell you to do so either to sell you info or their “spamming” product or strategy. Average views don’t matter. Only viral content is net positive as an acquisition strategy. And viral content isn’t random. You’ll only get lucky once in a while. Increasing volume on short-form algo video platforms is increasing the rate of testing new formats/hooks. Increasing volume isn’t to spam randomly. Viral content is good content. Good content isn’t high-production content either. It’s the content the specific target audience needs to see. This content might look like spam content to an unfamiliar pair of eyes. And spammers thus might start to spam this same content infinitely. Then it won’t work anymore. Everyone who needed to see it saw it. And the cycle repeats. You can arbitrage the crumbles by spamming. You can arbitrage a lot more smartly by copying competitor content. But you’ll get the largest share of the value hitting the audience first with this fresh new story they badly need to see. Clippers (that is, spammers) will get the majority, but it’ll be spread across many tiny shares of the total pie. Back in the day, the spamming arbitrage was way greater as it was so hard to spam. You had to code automation and generate content at scale and farm followers on accounts and so on. Now that the barrier to entry to spam is rapidly going down, it’s peanuts you fight for. This “easy” way is how you get no results. Most people are lazy and will default to the easy way. Just like this, you forgot that capitalism is mostly you competing against the others. Better play hard and outsmart them. Theoretically, “spamming” can still work today if you do it at an exceptional scale. Which will be extremely hard. So best move is to play smart (again and again). Iterate over the work of others. Deeply understand your target audience and speak to them. It’s the greatest time for marketing as content is algorithmically distributed so you get instant feedback if it’s what people want to see or not. First era where you can act based on actual data at the lowest level. Take advantage of it.