Luke Nowak | Meta Ads

if you actually believe you can outperform your competition using real UGC, I’ve got bad news for you: instead of testing 15 creatives in 3 days for $200, you’re testing 2-3 creatives for $1.5k and waiting 7+ days for content… not even counting revisions. i could honestly stop here, but let me break it down so you really see how badly AI UGC users are smoking you: simple math: AI UGC → 15 creatives for $200 → ~$13 per creative real UGC → 3 creatives for $1,500 → $500 per creative so for the same $1,500: AI UGC = ~115 creatives tested real UGC = 3 creatives tested that’s almost 40x more testing volume do i have to say that more testing = more winners = more money? you’re not just slower, you’re outgunned, outscaled, and outplayed before you even start you still think you can be competitive while actively playing against yourself?

Meta decided to turn on related media on every ad in my ad account. No wonder my CAC has been 20% + higher the last 3 days. Literally hurdle after hurdle at the moment.

Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude. Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.

Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude. Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.

Everyone in AI UGC is running ads for supplements, $30 ecom products, and digital templates. We're running them for dental implants. 60,000 PLN per procedure (~$15K USD). Here's what the ad manager actually looks like after 4 months in one of the highest-ticket medical niches on the planet: - Top performing ad: 89 leads at zł3.01 per lead (~$0.75 USD) - Second best: 64 leads at zł3.30 (~$0.83 USD) - Across the account: consistent CPL between $0.75–$2.50 USD on website leads Industry benchmark for US dental/implant leads: $50–$200+ CPL. We're running at 20–80x cheaper. In Eastern Europe. Where nobody believed AI UGC would work in medical. The math marketers will run in their heads reading this: Even at a conservative 1% lead-to-patient conversion, every $100 in ad spend at our CPL generates ~$15K in revenue. You don't need a funnel. You need the unit economics to be absurd. In high-ticket services, they are. The "AI UGC printed me $X" posts you see every day are almost always in low-AOV ecom, supplements, or digital products. Those niches are saturated, the CPMs are brutal, and the winners are thin-margin at scale. Meanwhile, high-ticket services - medical, dental, legal, home services, B2B - are quietly where AI UGC creative prints money. Nobody's running it there because: 1. The brands in these niches adopt slowly 2. Proving the funnel takes weeks, not minutes of TikTok views But when it works, one patient pays for 6 months of ads. I'll be documenting exactly what's working and what's not in this niche over the next 90 days. If you're running AI UGC for low-ticket and the CPAs aren't closing your math, this is probably the wrong content for you. If you're a serious operator looking at where this actually scales, follow along.

there was never an easier time to generate content. it takes only 3 steps - generate character - generate start frame - generate multiple consistent videos that's it. here's a recent video i did with my v3 engine: