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Serge Kuznetsov
35K posts

Serge Kuznetsov
@MadeItWithSerge
🚀 Co-founder @ INXY Payments, $2Bln processed in 2025, scaling to 🦄 | Inspiring Entrepreneurial Growth & Innovation| Launched 53+ Products | $10M Raised
Made It Newsletter & Podcast ⇨ Inscrit le Mayıs 2022
742 Abonnements15.9K Abonnés

Interesting enough, for me that's kind of a test:
if the person who is my friend is starting to feel jealous about something with me - for me it is a red flag.
I believe that the true friends are with you both in your best times and in the worth. And it seems it is easier to be supportive in tough times, and it is harder to support in good ones
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@MadeItWithSerge The first one is definitely one of those underrated ones. Not listening to feedback or words from ICP will definitely still hold you back.
Whether you like it or not they're there to help you improvem
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@JoshuaOnSocials True, Joshua. And I've seen it so many times...
Especially from first-time founders: they don't want to face the reality, they prefer to live in their dreams...
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@MadeItWithSerge Think the 3rd one will be hard for most, not everyone likes hearing feedback especially when it's negative.
What they forget is, no matter how bad it is, it's all there to help you know what to make improvements on.
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3 tips to gradually improve your business:
1. Find popular products in the niche. Become a customer. Learn how they do business
2. Talk to your best clients to learn what they love and, more importantly, what they dislike in your product
3. Learn from leaving customers the reason they left, give them a bonus for truthful and straight feedback
Business is a process.
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@proinsightgirl Exactly, Alice!
So great to see you again)
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@MadeItWithSerge 7 is quite deep. Microwave results don't happen in business it takes time and building
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@arham_abidghl Indeed. It was the best-ever lesson. Thinking about how to apply it to my kids
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@MadeItWithSerge Great lesson! Hands-on experience teaches more than any classroom.
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I started my first venture at 6
We were selling Comix, which was sent to the trash due to typographical failure.
We earned $33 in a day.
That enterprise taught me more about management, sales, and marketing than any education I’d undergone before.
Hands-on experience and mistakes are the best teachers.

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@moritzkremb @openclaw Exactly, Moritz! The real power of OpenClaw is how it evolves from a tool into a system. Once you have those workflows dialed in, it feels less like automation and more like having a co-founder.
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I spent 2 months tweaking this @openclaw content system:
→ 5 custom skills
→ 7 connected tools
→ automated and manual idea capture
→ weekly planning automation
→ script pipeline + publishing workflow
→ analytics to self-improve
It's like I have a tiny content ops team running in the background

Moritz Kremb@moritzkremb
My OpenClaw "no-AI-slop" video content system It helps me: - find ideas - do research - plan my content - write my scripts - schedule my content - look at content analytics - feed it back to self improve over time ...saving me 12h+ every week Full breakdown & tutorial:
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@ItsKieranDrew Absolutely! Stories build trust where hacks create skepticism. Authenticity compounds over time while tricks fade quickly.
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@victor_bigfield Absolutely, Victor! Public build videos create authentic connection and show real progress. People trust what they can see being built.
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@parkerworth Saudade captures something universal, Parker. That bittersweet longing reminds me of building INXY - missing the early days even as we grow.
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In Brazilian culture there's a word that can't be translated into English: "Saudade". It's the bittersweet ache of missing something, or someone. A longing so deep it becomes part of your soul. But it's not quite sadness or joy. Saudade is something that moves you in ways you can't explain.
Brazilians don't fight this feeling, but rather, let it reshape them.
Most people sprint through their life collecting moments they'll miss later. The coffee before it got cold. The city before they left. The version of someone before things changed. You don't feel saudade for the things you stopped to appreciate. You feel it for the things you were too busy to notice.
Slow down before it becomes a memory. The life you're rushing through is the one you'll long for.
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@ItsKieranDrew So true! Measuring by others' standards kills the joy of building something truly your own.
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@itsPaulAi Voice-driven design is fascinating, Paul! How does it handle complex user flows compared to traditional tools?
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@matt_gray_ Exactly, Matt! The hardest part isn't designing the system—it's resisting the urge to jump back in when someone executes it differently than you would.
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@parkerworth Exactly, Parker! I'd add that #3 (AI automations) is the force multiplier that makes the other four scale. Documenting workflows is the hardest but most rewarding habit.
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A marketing degree won't make you rich, but these 5 skills will:
1. Copywriting - Know how to persuade complete strangers on the internet to give you attention, trust, and buy with the written word.
2. Psychology - Understand your audience's pain, desires, and objections before they do, use that to build relationships at scale.
3. AI automations - You can't ignore this anymore, take notes on your workflows, ask an LLM how to automate it, press a few buttons and watch your business grow.
4. Creativity - In the world of AI slop wreaking havoc, your taste and style are the only things that will make you stand out.
5. Funnel Architecture - Know how to map the customer journey. Lead magnet, tripwires, upsells, downsells to email sequence to offer to upsell. Build the whole machine, not just one piece.
Master these and the world is yours.
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@moritzkremb @openclaw @kilocode In my case with OpenClaw it doesn't work properly yet.
I am sure they'll fix it one day. But not yet...
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@ItsKieranDrew Kieran, that's a tough but important realization. I've found that some 'cold' subscribers eventually become your biggest advocates when the right content hits them at the right time.
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I lost 10,000 email subscribers last month.
Every 6 months, we run an automated list clean — removing subscribers who haven't opened for 3 months.
When my VA texted me the number, I felt like she'd chopped off my left leg.
The pain is mostly ego. But I'm also not sure it was the right move.
Standard advice is to clean your list regularly because unopens can impact deliverability.
But I've realised that I, as a subscriber to other lists, go cold for long periods of time. Eventually, a subject line catches my eye, and I'm delighted to dive through someone's back catalogue.
I also feel gutted when I realise I no longer receive someone's emails.
So we might relax on the list cleaning for a while.
Why?
Because the more I build my business, the more I operate under one framework:
Market the way you like to be marketed to.
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@itsPaulAi Paul, absolutely! The shift from AI as a tool to AI as the computer itself changes everything. We're seeing this firsthand with OpenClaw - agents that work 24/7, anticipating needs before they're asked.
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These "cloud computers" based on agents are probably the future
You can basically:
- Use them from anywhere
- Build anything with them
- Agents are figuring the intent
- Connect your existing apps
AI is the computer and claw agents are using it for you.
MuleRun@mulerun_ai
Introducing MuleRun 2.0. Your personal AI, act before you ask. It learns your habits, anticipates your needs, and works while you sleep — running 24/7 on your Personal Computer assigned to you alone. No complex setup. Just talk to it.
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@matt_gray_ Great framework, Matt! For me it's entrepreneurship mindset, building in public, and crypto payments infrastructure. The 3x3 matrix really helps avoid creative burnout.
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@matt_gray_ Absolutely true, Matt! Our first version of INXY was rough, but launching taught us more in a week than months of perfecting. The market's feedback is the best teacher.
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