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@ShiningMiniRuby
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hate train, false allegations, no promo, no music videos, no playlists, just pure fan love and wigs ๐
Pop Base@PopBase
โHADESโ by Melanie Martinez debuts at #3 on the Billboard 200 chart with 84k units. (63k pure)
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this fancam is one of the reasons why touch became a global hit
sara โ PINKY UP APRIL 9TH!@k4ts3yes
saying sophia has no impact. this fancam has more impact than the whole wolrd, sit down.
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@UpdateMM @AtlanticRecords take some notes now...
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How the promotion of โHADESโ would be done if I had done it:
Early January:
โ Posters with the HADES Tech symbol would be spread across the main countries where Melanie has the biggest fanbase: United States, United Kingdom, Brazil, Mexico, etc.
โ After that, Melanie would do a short social media blackout.
โ The next day, on the main Times Square billboard, a teaser would drop with the QR code for the album pre-save. Hours later she would post it on her socials, announcing the album alongside the double singles โGARBAGEโ and โPOSSESSIONโ (with POSSESSION being the one pushed to playlists) on January 30.
February:
โ At the beginning of the month, the songs would start rolling out as ads on YouTube, TikTok, and Instagram, while also driving pre-saves.
โ The interviews (which she originally dropped just a few hours before the album) would be released a full month early here to build hype.
โ โPOSSESSIONโ would be sent to Pop and Alternative radio stations in the third week of February.
โ By the end of the month, the Snippets contest would kick off, running from February 23 to 27.
March:
โ The snippets would start coming in, and as each song is revealed, Melanie would post them on Instagram along with photos from the album photoshoot.
โ She would also make her Genius appearance with both singles already out.
โ Everything else would happen as usual: listening parties and the Listening Chamber to promote the album worldwide โ in my vision, reaching even more countries.
โ โGUTTERโ would get the most attention because of its snippet, so it would be promoted as an additional single alongside the album release, complete with its own cover art and TTH.Others:
โ Televised performances and interviews like Jimmy Fallon and Saturday Night Live.
โ Radio interviews.
Thatโs it for now! Tell me how you would do the promotion, or if you agree with mine!

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Billboard 200: #3(new) Melanie Martinez (@MelanieLBBH), HADES 84,000 [22.85 million on-demand streams | 63,000 pure sales].
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@NICKIMINAJ the way you could have just video yourself than use this sloppy AI mess...
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