JPC

Behavioural marketing: Find out why unconscious bias is key to contract renewal in our latest blog… ow.ly/1ZhP50Nql3Q #behaviour #behaviouralscience #behaviouralmarketing #personalisation #b2bmarketing #abm #abx #dbm #rfps #bids #winmore #growth #salesenablement #sales

The Human Touch podcast: Are robotic communications killing your sales team? Featuring Ericsson's Lisa Daniels… thinkjpc.com/podcasts/the-h… #marcoms #b2bmarketing #personalisation #b2b #technologymarketing #techmarketing #techsales #winmore #growmore #growth #ABM #DBM #ABX

Most people put a premium on brand image and responsible actions, says new research marketingcharts.com/demographics-a… #brandimage #CSR #ESG #responsibletrading #marketresearch #newresearch #marketing #marketinginsight #markettrends #consumertrends @marketingcharts

The CMO shift: Why has their focus moved from innovation and integration to growth and the customer experience? ow.ly/cgzy50NpXV1 #ABM #CMOs #b2bmarketing #growth #CX #ROI #ABX #winmore #growmore #marketinginsight #marketingresearch @marketingcharts

4 things B2B buyers want from thought leadership and content marketing marketingcharts.com/cross-media-an… #thoughtleadership #contentmarketing #b2b #b2bmarketing #personalisation #insight #cx #customerengagement

B2B event success is increasingly dependent on attracting the right attendees, says new research ow.ly/Njys50Ncfsn #events #eventmarketing #experiential #exhibitions #conferences #b2b #b2bmarketing

Must try harder! Where consumers think businesses are not doing enough for people, society and the planet marketingcharts.com/brand-related/… #ESG #CSR #climatechange #workforce #HR #inequality #diversity

Special treatment! 82% of people want a brand's messaging to treat them like an individual marketingcharts.com/brand-related/… #marketing #CX #customerloyalty #customertrust #trust #loyalty #growth #sales

How can you build customer trust and loyalty – check out the key factors here… marketingcharts.com/brand-related/… #customertrust #customerloyalty #trust #loyalty #cx #customerexperience #customerservice #transparency #sustainability #value

Content gold! 82% of marketers say content’s importance as a revenue driver has grown marketingcharts.com/cross-media-an… #contentmarketing #marketing #b2bmarketing #content #revenuegrowth #growth

Over 50% of B2B buyers expect a personalised experience across the customer journey, says new research marketingcharts.com/customer-centr… #personalisation #B2B #B2Bmarketing #markering #whatbuyerswant #B2Bbuyers #ABM #ABX #CX #UX

Find out how this 'smart' US City is using technology to cut crime, traffic and pollution gartner.com/en/experts/eur… #smartcities #smarttechnology #urbaninnovation #digitaltransformation @Gartner_inc

58.4% of Marketers Expect Their Content Budgets to Increase in 2023 komarketing.com/industry-news/… #contentmarketing #content #b2bmarketing #ABM #ABX #newresearch #marketingtrends #contentrends

More people expect CEOs to take a stand on issues. But which ones are most important? ow.ly/11rZ50M1WUp #CEOs #ESG #CSR #bigissues #marketresearch #takeastand #b2b #responsibility #purposemarketing #purpose

Ensure your customers see you, AND ONLY YOU, as their go-to superhero by delivering highly personalised account-based experiences (ABX). Find out how… lnkd.in/eJY8XcHP #B2B #abm #abx #marketing #sales #salesenablement #winmore #growbusiness #attractbusiness #B2Bmarketing

Study: Over 90% of business leaders say thought leadership is key to building authority in their industry ow.ly/8uby50KIXrT #contentmarketing #content #thoughtleadership #ABM #marketing #reputation #brandvalue #b2b

What delays the B2B buying process? ow.ly/VF9C50L5LnW #b2b #newresearch #salesresearch #sales #buyingprocess #buying #salesstrategy #marketingstrategy #pricing #contentmarketing #customerexperience #CX

Why "lead capture" addiction can kill sales, and how to overcome it… ow.ly/4r4O50Mh7fg #abm #leadgen #b2bmarketing #salesenablement #marketing #growth #marketinginsight #b2binsight #winmore

ABM BEST PRACTICE: Watch our MD's podcast on ABM personas and how to get them right… thinkjpc.com/account-based-… #ABM #AccountBasedMarketing #B2BMarketing #SalesEnablement #CustomerEngagement #ABMtips #WinMoreBusiness #Podcast

How to up your bid game. Tenders deliver a third of B2B revenue, yet win rates are down. Here's how to increase your win rate… thinkjpc.com/deal-based-mar… #dbm #bids #tenders #RFPs #winmorebids #salesenablement #growsales #salesgrowth #abm #abx #bidsuccess #B2Bmarketing #b2bsales