TrinityP3

Marketing procurement is at a crossroads. This article explains why cost-cutting creates hidden waste, how AI is reshaping commercial risk, and how procurement leaders can evolve from price takers into value architects driving real marketing performance. ap1.hubs.ly/y0Bb-Z0

If last year was about Generative AI, this year is about agents. Angela Tangas, Jack Smyth and Darren discuss what agentic AI really means for brands, how it’s transforming creativity and decision-making, and why it’s becoming the new operating system. ap1.hubs.ly/y0B8W-0

Strategy isn’t dying — it’s being hidden. This article explores how data, AI and “black box” tools have devalued strategic thinking in pitches, and how marketers can refocus agency selection on insight, judgement and real strategic capability. ap1.hubs.ly/y0Cksw0

It’s time to speak the language of value. Our Finance Fluency Guide for Marketers shows you how to align campaigns with ROI, cash flow and enterprise value—plus test yourself with the Fluency Quiz. Download it and claim your seat at the table. ap1.hubs.ly/y0Fh_X0

Jon Wild shares how to build a growth engine, drawing on experience at Pet Circle, Groupon, Hotel Club, Unilever and O2. He explains turning data into insight, creating focus, scaling tests, mastering unit economics, and keeping strategy simple. ap1.hubs.ly/y0Fjfw0

This week saw the annual release of the WGEA pay gap figures. While the figures show there has been progress among some players in media and adland the fgures clearly show this is an ongoing problem for many major corporates.

Running an agency today takes more than great work — it takes resilience, clarity and smart data. In this podcast, we explore how agencies can stay visible, profitable and pitch-ready using the TrinityP3 ecosystem to drive smarter, sustainable growth. ap1.hubs.ly/y0zl780

The agency pitch is one of the highest-stakes decisions a marketer makes — yet too many are poorly planned, badly governed and repel top-tier agencies. Discover the three traps sabotaging your pitch, and how we help you attract the best, not the desperate. ap1.hubs.ly/y0zjmW0

Lydia Feely, Kylie Ridler-Dutton and Darren explore the evolving marketing landscape, discussing the impact of AI, agency consolidation, and the creator economy as they share strategic insights for 2026. ap1.hubs.ly/y0zjfl0

Too many agency pitches are won with “pitch candy” that never materialises. This blog post explains why the Flawed Buying Exercise incentivises over-promising—and outlines practical ways marketers can validate agency claims before contracts are signed. ap1.hubs.ly/y0z4QD0

Rigid conflict-of-interest rules no longer reflect how agency relationships work today. This blog post explains why blurred categories, in-house teams and performance marketing demand a risk-managed approach that prioritises expertise over exclusivity. ap1.hubs.ly/y0z4M_0

In a special end-of-year episode Darren and the team discuss the biggest issues and opportunities facing marketers and their agencies in the coming year, covering topics from pitching and data to finance, DEI, and environmental reporting. ap1.hubs.ly/y0yRcM0

The agency landscape is broader, more fragmented, and faster than ever. But its often hard for marketers and procurement to find the right agency partners - in this blog TrinityP3 talks about smarter agency selection and how to build qualified pitch lists. ap1.hubs.ly/y0ypNx0

The hunt for the perfect marketing agency is one of the most critical decisions a marketing or procurement team will make. A poor choice can lead to wasted budgets and stalled growth. Learn how AI search can help you as you look for the right agency. ap1.hubs.ly/y0xxWx0

Ellie Angell interviewed Half Dome's Joe Fraser. Joe explores the growing cynicism surrounding generative AI in content creation, emphasizing the need for discernment in distinguishing between human creativity and AI-generated content. ap1.hubs.ly/y0xxVB0

A research study by Gartner confirmed only 24% of marketers say they have enough budget to execute their marketing plans. This week's blog looks at the best ways to find the missing dollars that are often hiding in plain sight within a marketing budget. ap1.hubs.ly/y0ttBJ0

A smarter evaluation looks beyond surface costs to assess true ownership, operational burden, capability depth, and long-term value. Marketers can design a more agile, scalable, and sustainable marketing ecosystem aligned to real business needs. ap1.hubs.ly/y0tdmG0

“How much does a marketing agency cost?” has no single answer. A smart approach focuses on commercial transparency, clear outcomes, and disciplined negotiation, shifting the conversation from cost to value and ensuring fees align with real business impact. ap1.hubs.ly/y0vcXK0

A modular, outcome-focused RFP approach reframes the process as a strategic tool, prioritising measurable results, proven capability, cultural fit, and commercial transparency, also supports stronger, long-term agency partnerships. ap1.hubs.ly/y0tddD0

A smarter approach focuses on asking the right questions to test strategy, accountability, cultural fit, problem-solving, and commercial transparency. The seven questions help marketers validate agency capability and build more sustainable partnerships. ap1.hubs.ly/y0tdh80