Deebs DeFi 🛰@Deebs_DeFi
That was a test and ~70% failed
Many thought I was engagement farming. Wrong.
I put a hidden CTA in my post to check who read it
Why? Let me tell you a secret: .
Ever seen a post with 50k views but only 25 replies?And compare it to another with 2.5k views and 150 replies?
And wonder: Why did the one with more engagement get less reach?
I'll tell you why:
It's because READ GUYS are 10x more valuable than REPLY GUYS.
It's no secret that X favors screen time. It's written in the code.
The more that users:
> click into a post: "show more"
> actually read it
> bookmark it
The further the post will go.
So what's the problem? Current Reply Culture
Look I love replies, and I am grateful for EVERY interaction I get on my posts, whether people read it or not.
However, yesterdays experiment proved a problem I had long suspected:
(Most) Reply guys are not reading. They skim the post, fire off a reply, punch their card, and move onto the next creator.
And it will happen again: If you read this far, prove it by putting "golden" in a comment below. Try to make it subtle
Unfortunately the current skim and reply behavior is guaranteed to limit a post's reach.
As creators we need READERS not just reply guys.
How I'm Fixing It
1) Just like I did in my post, I will run small social experiments to test for people paying attention to my content.
Small details in the text, maybe even in pictures that only a dedicated READER could catch.
2) The people who pass the test get added to a list (already created, some people made it yesterday)
3) I will reciprocate by reading their posts, bookmarking, and providing responses when I have something to say
Somber Reality
I cant change the culture of everyone on X
Some don't have time to read only want to fire off quick replies (It's okay I still love and appreciate you)
However, I'm betting that there are actual readers out there, and I just need to find them.
I'm betting that a small community of readers will be more powerful than an army of reply guys.
So who wants to be a reader?