Sean Burton @ Analyt

We’ve now updated our UTM plans to include: free, Pro, and Enterprise levels… See our plans here: littleurl.me/r?adtsRGV #google #analytics #utm

The Low Fell (Gateshead) Christmas tree looks fab - thanks to the Low Fell Forum for organising.

Black Friday deal: 50% off our Pro and SME plans: adts.ltd/r?adtspUr Improve the quality of your Google Analytics campaign reporting! Contact us today for a free demo

Can QR Codes be sexy? Probably not, but they can increase engagement! Which one do you prefer? Create your own here: adts.ltd/r?adtsav4 #DigitalMarketing #qrcode

Thought we’d share a little tool we built to help with the governance of channels in #Google #Analytics - our Google Analytics #UTM builder: tinyurl.com/225g9w7w

@analyticsnerd Yep - also using ‘cpm’ as a medium for banners, which gets put into to ‘Paid Other, due to the cascade logic in the GA4 channel grouping using ‘cp.*’ Well worth investing time is creating a solid UTM governance model - else you can’t optimise and you’re wasting money/effort

Google published a set of rules (checklist) for GA4 UTM tracking, but most people continue to ignore this checklist and tag URLs however they please. Then, they complain about the "unassigned" traffic appearing in their reports. linkedin.com/posts/analytic…

Suffering with low audience volumes in #Google ads? Using Server-Side GTM? Running on CloudRun? If so, double check you have enabled Region Specific settings in #sGTM, with a ISO 3166 county code set in your #GTM & GA4 Clients + set ‘event_location.county’ in your GA4 Tag…

New ticket release: Thursday, 10th July at: 9am (80 tickets), 12pm (80 tickets), 6pm (40 tickets) for @MeasureCampLDN

New Spacial Web coming to Safari in macOS 26 - will be interesting to see how this’ll impact #analytics and #UX work flows

What are the greatest data challenges in web analytics?

Struggling to get meaningful insights & value from Google Analytics? We offer a range of analytical services: From a quick scan of your site to verify tag implementation, through to fully outsource management & training. Contact us for more info: analyt.co.uk/?r=xc

Based on a quick test, it looks like you do NOT have to resend #GoogleAnalytics4 hits that were collected on the same page when consent was denied, if consent is granted later on the page. The consent-denied hits are automatically reprocessed as if consent was granted.

🚨 NEW TOOL ALERT I found many articles on Google Consent Mode V2, but many had misleading interpretations of consent status So, I revisited my notes from the past months and developed a Google Consent Decipher Tool. Which I'm releasing as Beta today youtube.com/watch?v=jZx2q3…

We’re almost there! The Technical Marketing Handbook is our love letter to the community that has supported us every step of the way. I can’t wait to share the content with you - keep on learning, friends!

If you are using my #GoogleTagManager "Consent Mode (Google Tags)" custom template in your web containers, please be mindful that the most recent template update has BREAKING changes. Read more here: simoahava.com/custom-templat… #measure #gtmtips

And closing out #opticon - #tameTheHiPPO :)

Good insight “Experimentation is not a cost, it’s an investment” #opticon

Nice! #opticon

“Data > Insights > action” - @thequeenofcro Love it #opticon

Easy to forget the environmental impact of digital. Great to see companies striving to reduce their impact - even in the field of digital analytics #opticon