Katy Maynard

The best brands on TikTok treat the platform like TV. They create replicable formats, introduce characters that their audiences become invested in, and build a clear point of view that is agnostic to whatever may be trending that day.

@elonmusk ew.

@lululemon is going further than ever. 🤩

@CapitalOne @taylorswift13 SHIMMER!!! #TSxCapitalOne #Giveaway

Cardholders, we’re giving you the chance to win a pair of tickets to see @taylorswift13 during #TSTheErasTour! 1. Decipher the clue for the code word ✨ 2. Reply using #TSxCapitalOne and #Giveaway 3. Wait for the link via reply and enter the code word for a chance to win!

@ZackN @TMobile @donald_faison @zachbraff Congrats!!

It's tiiiiiiime y'all! @TMobile crew has worked their asses off on this and she's a beauty. Big thanks to @donald_faison @zachbraff and welcome to #TeamMagenta Mr. Travolta!

@laurelbrishel @social_allie 💀

Piss off a social strategist in less than 4 words… I’ll go first: What’s our hashtag strategy?

@kandirk I saw it 👀

Seeing my views is the quickest way to get me off the app. All this time 19 people seeing my shit?

Is it a bad time to ask about Vine? @elonmusk #GoodByeTwitter #Twitter

@Jefferson_PUD Hi! Thanks for keeping us updated as crews work to restore those without power. Any update on Marrowstone? Will power be restored today?

Update (8:15am Nov. 7): Support crews from Mason PUD continue work on damage to transmission and distribution lines paralleling Highway 20 and Otto Street. The Olympic crew has been focusing efforts on line faults on Marrowstone Island. Outage total: 1,638 customers

Wow this is so cool 😍

@WesandAlex @lauvsongs @iHeartRadio @Roblox I love Lauv!!!! 🤗😊

@kandirk You’d be such a good super rich person 💅🏻

I'm tired of not being stupid rich.

@POTUS Cool, whatcha gunna do?

My Administration will do everything in its lawful power to fight back against the devastating decision overturning Roe v. Wade and to protect the fundamental rights of women. Now, Congress must take action.

Heartbroken. It’s a sad day to be a woman in America.

@anniegreenyo Lololol

brands, please, PLEASE don’t say bestie.

@ClimateArena @JourneyOfficial @toto99com Hi! Is the lounge open all the time for any ticket holder or just this night?

Don’t forget to check out our Space Needle Lounge tonight! Open to all guests ✌️🍸

@kandirk Sit next to meeee

Going into the office for the first time in 2 years tomorrow and meeting my team for the first time irl. But I also just ate wayyyy too spicy Thai food that is already rumbling in my stomach after eating an hour ago. Pray for me.

@Kaboomily @Starbucks Congrats Emily!!!

@novarim1 @kandirk Dan will provide ❤️

@katymaynard @kandirk Hoping for a personality quiz after 🤞

Twitter is becoming a listicle app. Here's 10 things you can do to optimize your Twitter 🧵