Platform Magazine

Film and television can influence career dreams by glamorizing jobs. Check out Madison’s article to read about how PR careers are represented in popular media: platformmagazine.org/2026/03/31/car…

The hardest sell in PR is yourself. Check out Tori’s blog to learn how many PR professionals battle imposter syndrome: platformmagazine.org/2026/03/26/the…

Gen Z has turned wellness into a performative lifestyle. Check out Jordan’s article to learn more about how brands are using this broadcasted lifestyle as a business strategy: platformmagazine.org/2026/03/30/the…

When done right, stunt casting can help keep Broadway’s heart beating. Check out Mallory’s blog to learn more about how celebrity castings in broadway shows can bring publicity and boost ticket sales: platformmagazine.org/2026/03/11/whe…

Podcasts have evolved into essential PR platforms, giving celebrities and public figures space to tell stories. Learn more in Emily's blog: platformmagazine.org/2026/04/01/the…

Check out Mallory’s article to learn more about how professional PR organizations offer networking, events, resources and learning opportunities that support career growth and industry advancement: platformmagazine.org/2026/03/11/mak…

Sports media’s growing partnerships with sportsbooks and prediction markets have raised ethical questions in the industry. Check out Kaira’s article to learn more: platformmagazine.org/2026/03/10/all…

PR is a career that is designed to be fast-paced, but for students it can be difficult to keep up. Check out Tori’s article to see PR professionals share how strengths, internships, and networking help students discover their niche in the industry: platformmagazine.org/2026/03/10/fin…

For decades workplace “happy hours” have served as a casual extension of the office. Check out Tori‘s blog to learn more about how young professionals who drink less are navigating networking culture: platformmagazine.org/2026/03/10/net…

As online shopping rises, malls must reinvent themselves around experience and community—not just retail. Check out Jordan’s blog to learn more about how malls can restore their relevance: platformmagazine.org/2026/03/10/com…

Is silence the new strategy? Check out Madison’s blog to learn more about how Harry Styles abruptly announced an album and a tour within days using shock and scarcity marketing: platformmagazine.org/2026/03/11/sho…

Outfits are posted once—but worn how many times? Check out Madison’s article on how rental fashion is taking over at The University of Alabama and changing the way students shop, style, and post: platformmagazine.org/2026/03/10/the…

From celebrity scandals to corporate rebrands, 2025 was no stranger to PR crises. Check out Jordan’s article to learn more about how these crises revealed hard lessons about brand identity, audience trust and the consequences of misaligning messaging: platformmagazine.org/2026/03/04/cri…

Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Check out Parker and Emily’s article to learn more about how the NFL’s decision to stay silent allowed the performance to speak: platformmagazine.org/2026/03/10/the…

Social feeds this year have been filled with looks and posts from 2016. Read Emily’s blog to learn how brands are reviving past trends for a new generation: platformmagazine.org/2026/03/10/the…

Hobby-tracking apps like Strava and Goodreads attract users because they bring them together over shared interests. Learn how these apps provide unique PR opportunities in Mallory's blog: platformmagazine.org/2026/03/03/a-d…

Love is blind, but sisterhood is special. Learn how brands are leveraging Galentine’s Day to celebrate female friendship and reposition February marketing in Kaira's blog: platformmagazine.org/2026/03/03/lov…

From Bad Bunny to brand strategy, BODEN Agency is proving that the Latino market is the mainstream. Discover how this powerhouse PR firm turns culture into real impact in Isabella's article: buff.ly/yXX01iI

Influencer marketing isn't just about aesthetics — authenticity, communication and compliance are key. See how PR pros build campaigns that connect with audiences and drive real results: buff.ly/ddThFS6

The Masters proves that tradition and TikTok can coexist. From iconic moments to influencer invites, it’s a masterclass in prestige marketing. Read how the tournament keeps its heritage while mastering the art of modern marketing: buff.ly/Fm2PyV4