Why join Plug.dev
• Remote-first, async-first culture with minimal meetings
• High ownership and autonomy
• Build something the world’s leading devtools and creators want
👉Apply: lnkd.in/dTPGGUGS
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Plug.Dev
10 posts
Plug.Dev
@plugdotdev
Where devtools connect to creators that code.
Inscrit le Mart 2024
5 Abonnements17 Abonnés
You’ll be a great fit if you...
• Have 4+ years of full-stack experience in modern JS/TS stacks
• Care deeply about clean UI, smooth UX, and well-designed systems
• Are product-minded and curious about the “why” behind what you build
• Thrive in small, async-first, high-ownership teams
• Use or are excited about AI tools in your workflow
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Plug turns 2!!👶🥳
Neill | Plug.Dev@NeillGernon
This month, Plug.Dev turns two 🎉 What started as a simple idea has grown into the default creator partner platform for Devtools like Clerk, Browserbase, Neon, and Snyk. ✨ 2025 has been an inflection point: - More than doubled revenue vs 2024 - Doubled again between Jan–Aug - On track to more than double before year’s end New customers are adding recurring revenue and profit margins are rising. Clear validation that our model of platform + community + expert + AI is scaling. We’re now a core team of six. Added a Head of Ops, refining business & program ops. Invested more in our AI ops. Brought on a Senior Engineer for scaling the platform & building the next category of GTM features. Two years in, the lesson is clear: coders adopt tools through creators, communities & trusted content, not just traditional marketing motions. Plug exists to make that shift scalable, helping devtools turn creator partnerships into long-term programs rather than one-off experiments. Plug was built with and for the creator community and our growth has been a byproduct of their trust. Without outbound sales, referral programs, or traditional marketing, most of our momentum has come through word of mouth in the creator ecosystem. Today, Plug is home to the largest community of Creators That Code, with hundreds of dev influencers across YouTube, X, and beyond. They’ve shaped how we work, fueled our customer growth, and continue to be at the heart of everything we do. That’s why we published the Creators That Code blog (plug.dev/creatorblog), to put a name and framework around the movement they’ve driven. We were, are, and will continue to be creator-led. I’m proud of what we’ve built in just two years, grateful for the team behind it, appreciative for the support from the creator community and even more excited for what’s ahead @plugdotdev 🚀 Learn more about the Plug.Dev team: plug.dev/aboutus 🤗
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Plug.Dev retweeté
Around 3 years ago, I ran the first @posthog dev influencer campaign, it was an experiment... aaand it flopped.
I missed the ICP, picked the wrong creators, and chose content formats that didn’t fit. With no rules in place, the whole thing felt more like ads than education, and worst of all, not enough content even made it live. Thanks for letting me be your guinea pig, @posthog (@james406 + Charles) 🙏 Sorry it was sh*t, but I learned a lot.
That failed campaign contributed to the foundation for Plug.Dev
What I realized wasn’t just that creators mattered... it was how broken the process was. Back then, I was cold DM-ing creators, stuck in endless back-and-forth comms, chasing invoices and payments one by one, throwing UTMs in email threads, and drafting legal contracts manually. It was messy, slow, and not scalable.
Fast forward to today: we now run creator programs for the world’s leading DevTool brands... now with a platform that fixes all those pain points and a specialist team to support scaling programs: ICP-matched creators, streamlined outreach and bookings, one invoice for everything, built-in UTMs and analytics, and contracts handled from the start.
That early flop showed me exactly what was broken, and those learnings helped inform priorities whilst building Plug.dev ... so yeah, cheers posthog 🦔🙏
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Developers adopt tools through trust, not ads.
That trust is increasingly being built by creators that code, the developers teaching, sharing, and influencing tool adoption at scale.
This is Creator-Led Growth for Devtools (CLG): a new GTM motion for devtools, powered by creators that code.
We’ve published the full deep dive in the link below:
plug.dev/companyblog
Neill | Plug.Dev@NeillGernon
The adoption of developer tools has changed, a lot. It hasn't been led by ads, or private forums. It’s been led by creators that code, the ones teaching, sharing, and influencing what tools developers choose to adopt and why. I wrote a deep dive on Creator-Led Growth for Devtools. What it is, why it matters, and how to put it into practice. Including some examples of CLG by Devtools like @clerk @neondatabase and @snyksec Here’s our @plugdotdev playbook for CLG: plug.dev/companyblog
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Excited to welcome Pablo Martín Junquera to the Plug.Dev team as our new Senior Software Engineer. 🔥
Pablo is joining us to help scale the plug platform and ship the next generation of features for companies and the creators they work with. He brings deep technical experience, including building his own affiliate platform, so he’s already dialed into the space we’re in. We're thrilled to have him on board!
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Excited to officially welcome @plugdev_boo to the Plug team as our Head of Operations! 👏
Boo joined us a few months ago and has already had a huge impact, bringing clarity, structure, and momentum to our day-to-day. With a background in operations and marketing, she's already helping us move faster as a team. Thrilled to have her on this journey!
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