Ilyass | Retention & LTV Audits

Most eCom brands focus 90% on acquisition. The smartest ones? They maximize what happens after the sale. This account is for: 🔁 Post-purchase strategy 📊 Boosting LTV & AOV 🧠 Smarter retention without paid ads Follow along if you’re building DTC the right way.

When you send out an email and it just fucking destroys 😍

@email_tarun Do not try this at home. Unless you're kanye 🤣

Just got this email from Yeezy. 😂 Zero copy. Zero storytelling. Zero persuasion tactics. Just a hero image, product grid, and CTA. Subject line: YEEZY JACKETS And it absolutely works. This is perfectly on-brand for Kanye. Minimalist. Bold. Unapologetic. The exact email you'd expect from someone like him. I would love to see how much revenue these are generating (probably hundreds of thousands)

Full 5 Step Post-purchase email Flow for Shopify brands. Save this for later 📝

@lukejcellis Great trick! Now segmentation become second nature.

Most brands use pop-ups to collect emails. Smart brands use them to collect market research. I’ll tell you the difference: Basic pop-up: "Get 10% off" Strategic pop-up: "What brings you here today?" with 3-4 options based on pain points. Now when someone enters your welcome flow, you're not guessing what they care about. You already know. Gut health? They get emails about digestion. Energy levels? Emails about fatigue solutions. Sleep issues? You get the idea. Same product. Different messaging. Way better engagement. But the real win? You're literally asking customers what problems they need solved. That's your product roadmap right there.

@markdmei Pure value in this thread 🔥 Segmentation by clicks is the cherry on top.

Only 2-3% of people buy from your first email. That means 97% of your potential revenue walks away because they: → Got distracted → Wanted to think about it → Forgot to come back → Needed to check with their spouse NONE of these mean they're not interested. They just need another touchpoint. Here's the 3-step follow-up system:

I studied the top players in eCom: Amazon, Apple, Nike, Tesla, Gymshark, SHEIN... They all have one thing in common: They don’t grow by spending more on ads. They grow by squeezing more profit from every customer. How? Smart Flows AI Recs Reviews & Referrals Timed Winbacks

The 5 step post-purchase email flow most Shopify brands still miss in 2026. Most brands stop at a basic order confirmation. But the period between purchase → delivery → first use is when customers are MOST engaged. Here’s the EXACT framework 👇

@dan_nikas 100% The order confirmation email sets the tone for the entire customer relationship.

The unboxing experience starts with the transactional email. Do not waste the order confirmation email on a boring receipt because it has the highest open rate so use it to build excitement and brand loyalty before the package even arrives.

@dan_nikas Great way to frame it Dan! Discounts spike revenue. Personalization compounds LTV.

@postpurchaseguy Discounts are lazy. Personalization is leverage. One is a race to the bottom. The other builds loyalty. Which are you offering?

2026 retention trend: Post-purchase personalization > discounts. Why? CAC up, margins tight, retaining existing customers compounds faster (Forbes/Yotpo data). Klaviyo segmentation tip: Behavior-based flows (first buy → usage nudge). Building LTVFlow™ around this, follow for updates.

@komael_ali Really respect this🔥 The best builders focus on impact, not just the biggest wallets.

Most edtech companies are building for tier 1 schools. I’m building for the school in your locality that charges ₹800 a month. The kid there deserves the same quality education. He just can’t afford the same price tag.

@komael_ali Appreciate it! 💪 Which step do you think most stores miss?

@postpurchaseguy Extremely valuable!

Most stores only send the confirmation email. If you build all 5 steps, even before optimizing, you’re already AHEAD of most Shopify brands. The biggest retention wins come from simply having the SYSTEM in place.

5/5 Gentle re-engagement Once they’ve had time with the product: Send a light follow-up. Examples: • “How’s it going so far?” • Product care tips • Complementary product suggestion No aggressive selling. Just a natural next step.