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rad
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"technology is a glittering lure, but there's a rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond with the product.
my first job, i was in-house at a fur company, and this old pro copywriter named teddy—teddy told me the most important idea in advertising is "new." creates an itch. you simply put your product in there as a kind of calamine lotion.
we also talked about a deeper bond with the product: nostalgia. it's delicate, but potent. teddy told me that in greek, "nostalgia" literally means "the pain from an old wound." it's a twinge in your heart, far more powerful than memory alone. this device isn't a spaceship, it's a time machine. it goes backwards and forwards. it takes us to a place where we ache to go again. it's not called the wheel, it's called the carousel. it lets us travel the way a child travels – around and around, and back home again, to a place where we know we are loved."
— don draper, mad men (the carousel pitch)
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i’ve made a spotify playlist every single month since 2011.
that alone guarantees i can never cancel the service.
each month is a compressed emotional snapshot of who i was, what i wanted, & what i was running toward or away from. it’s the closest thing to time travel i’ve found.
music > photos for memory recall. simply pressing play reinstalls the firmware from that time.

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