If you want people to pay attention to your writing, here’s a tip: Use the ‘If X, then Y’ format. It is a great way to call out your One True Fan. Focus on their: • Fears • Doubts • Desires • Dreams Then tell them what to do. This post is an example.

@ItsKieranDrew The meta demonstration makes this twice as effective showing while telling is always more persuasive than instruction alone.