Michael Eckhardt

DEADLY SIN # 3 of 7 Whole Product Perfectionism: if you’re trying to launch the perfect product – stop. To cross the chasm, focus on delivering 100% MVWP (Minimum Viable Whole Product). Subtract out features to simplify the buy / install / use process. linkedin.com/pulse/7-deadly…

DEADLY SIN # 5 of 7 Pricing Mistake: cutting price by 15% to 20% won’t help you cross the chasm – price elasticity is remarkably muted at this stage. Yes, you need a reasonable price, but to cut further won’t drive sales growth – it’ll just damage margins. linkedin.com/pulse/7-deadly…

Is your company launching a new tech product in 2023 ... ? >> here's a must read 3-page blog I want to share with you, from my long-time colleague Michael Eckhardt: 7 DEADLY SINS -- How to Successfully “Cross the Chasm” By Avoiding These Seven Mistakes linkedin.com/pulse/7-deadly…

Chasms Don't Lie -- even in 2021 !! Understanding MVWP (Minimum Viable Whole Product) and solving for a segment's major pain point are 2 of the 9 integral factors in winning with disruptive new tech innovations. Ken's blog does a nice job of describing…lnkd.in/g65V6P6

#chasm #crossingthechasm #chasmcrossing lnkd.in/gjGFsaY

NEW PODCAST --- "5 Best Practice for Launching Product in Tough Economic Times" ... an interview with Michael Eckhatdt #crossingthechasm #chasm #escapevelocity lnkd.in/guAtdxF

We heard from 25 people that they were not able to attend Michael's July 29 HBS Webinar, and asked us to send them the recording. If you have a similar request for the recording, pls. send Michael a message on LinkedIn, or contact me directly by email (…lnkd.in/gHtxbcV

We heard from 25 people that they were not able to attend Michael's July 29 HBS Webinar, and asked us to send them the recording. If you have a similar request for the recording, pls. send Michael a message on LinkedIn, or contact me directly by email (…lnkd.in/g7vw-p3

Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series! Michael #crossingthechasm #escapevelocity #chasm lnkd.in/gws7UUi

Launching Tech Products in Tough Economic Times lnkd.in/gMSVBBs

Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series! Michael #crossingthechasm #escapevelocity #chasm lnkd.in/d-PstJx

#crossingthechasm #escapevelocity #chasm lnkd.in/dj3vCWB

Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series! Michael #crossingthechasm #escapevelocity #chasm lnkd.in/d3hYby7

Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series! Michael lnkd.in/dz2xnUd