FireFly Automatix

Is it slow-mo or "slow mow"? With the introduction of Slow Zones in FireLink, operators can now designate areas where our AMP robotic fairway mowers will automatically reduce speed. This added control helps protect sensitive turf, navigate tight or complex areas with greater precision, and maintain efficient mowing across the rest of the property. And the best part? This improvement was delivered to all AMP owners in an over-the-air software update.

Tip 6 to maximize profits from your turf harvesters: Certify your operators & techs at FireFly Service Schools. FireFly harvesters are truly mobile factories for turf producers. When your team is fully trained, you unlock higher productivity, better quality, and longer machine life. For the up-to-date schedule, including English and Spanish sessions for ProSlab and R300 machines, visit fireflyautomatix.com/upcoming-event…. Or register for a session near you by calling (801) 388-4320 or completing this form: bit.ly/3N8gK9p.

Another great end-user conversation from @GrassbotNetwork. "Eric Feldhusen of Glenwild Golf Club in Park City, Utah, discusses his experience as an early adopter of FireFly Automatix autonomous mowers and his forward-thinking approach to integrating mounted sensor technology into daily operations." grassbots.transistor.fm/episodes/s2e3-…

Must listen to S2E2 from Grassbot Network: @auburnturf sat down with Jeff Miller at The Santaluz Club in San Diego for a deep dive into robotic equipment. Jeff has led the charge with autonomy from multiple brands for 10 years. After two seasons with three FireFly fairway mowers, here is what he had to say: "Perfect straight lines...our stripes are really, really impressive...perimeters, on point now...these things are just nailing it, every time...It's perfect every time." grassbots.transistor.fm/episodes/s2e2-…

Your turf harvesters—essentially factories on wheels—need regular care to perform at their best. One small but critical area to focus on? The front battery. To maximize uptime and reliability: • Check the front battery weekly. • Verify the battery isolation solenoid monthly. • Turn off the control box at the end of each day. • Replace the control box switch LED if it burns out. • Clean the battery box annually. • Inspect and tighten connections regularly. For more front battery care tips: fireflyautomatix.com/front-battery/

🐢Slow Zones will now be available for AMP, scheduled for release tomorrow in a software update. With Slow Zones, you will now be able to map permanent areas where the mower should automatically reduce speed, such as drainage features in fairways, concrete cart paths, or rough transitions. AMP owners, watch for an important email about the update.

Introducing Mercury, the new data subscription program from FireFly built to help turf producers harvest smarter. Unlock the full value of the metrics your harvesters already collect, delivered straight to your inbox. What’s included: ✅ Harvest session email reports ✅ New UI: ProSlab IQ & R-Pro IQ ✅ Cellular connectivity for faster service support ✅ Adaptive stacker speeds (ProSlab) $720/year per machine. That's just $60/month (billed annually). Visit our website for details.

Tip #3 for Your Harvesters: Fuel Quality Matters! ⛽ Your turf harvesters are essentially factories on wheels, and every factory runs best on clean inputs. That starts with fuel. Clean, high-quality diesel is critical to the performance and reliability of your JCB Tier 4 engines. Even small amounts of dirt, moisture, or microbial growth can lead to clogged filters, injector wear, hard starts, and costly downtime. For more fuel system care tips, check out our full guide: fireflyautomatix.com/jcb-fuel-syste…

Sending out some love to all the hardworking folks who make our world greener 💚🌱 Happy Valentine's Day to our turf heroes. We appreciate everything you do!

Money-Making Tip #2 for FireFly Harvester Owners: 👉 Stock up on parts strategically. Take advantage of our monthly parts specials, sent straight to your inbox and now posted on our website parts page. 👉 Bundle & save. Get quantity pricing when you bundle your harvester blades and keep them coming with our blades subscription programs. Lower costs, less downtime, more profit.

Turf producers, if you’re heading to TPI in Tucson next week, make sure you stop by to see FireFly’s newest harvesting innovations in action! We’ll be demonstrating the all-new ProSlab 165 and R300C machines, featuring brand-new visual software and the regenerative TorqueSync alternator for smarter, more efficient power. Plus, learn how to subscribe to Mercury harvest session reports and keep your equipment connected for remote updates and troubleshooting. Come see the future of turf harvesting up close. We can’t wait to meet you there!

@Tahoma31guy Looking forward to seeing you!

issuu.com/tpiturfnews/do… Hope to see all my sod friends at TPI next week!

Looking back on the incredible honor to receive the 2026 SFMA Innovative Award. While we couldn't send the whole team to be recognized on stage, it truly represents the work of more than 200 dedicated people across our organization, including over 30 talented engineers who are driven every day to improve people’s lives by solving real problems. Proud of this team. Grateful for the journey. Excited for what’s ahead.

Robots are here youtube.com/shorts/JJcVIZ5… via @YouTube

MUST WATCH: Market Swings host Josh Baylin talks robots on the golf course with FireFly's Jack Anderson and Jeff Miller, Director of Agronomy at The Santaluz Club. A candid conversation about the challenges and benefits of automating mowing in the fairways and rough, and a little friendly competition. youtu.be/WIJAh_gUr88?si…

Your sod harvester isn’t just a machine — it’s your factory. 🌱💰 And just like any production facility, the better you care for it, the more it can produce for you. Here’s Tip #1 for owners: Keep your harvester clean — inside and out. A clean machine runs better, lasts longer, and makes you more money. Take care of your factory, and it’ll take care of you.

First time seeing the Firefly Automatix in person. Very cool. The amount of new tech and AI-powered tools that have made their way unto the trade show floor at the #GCSAAConference the past few years has been remarkable. The future is here!

@GolfFourSeasons Glad you stopped by! The coolest thing is that the tech isn’t just at trade shows, but in use daily at courses now.

The 2026 @GCSAAConference breaks records, growing for the fourth year in a row, with 12,824 attendees – up 15% over 2025. A record-breaking 8,074 seminar seats were filled, exceeding the prior record set in 2008. The trade show floor featured 523 exhibitors (vs. 464 in 2025) and 178,600 square feet of exhibit space, an increase of 16% over 2025. Find the full recap: gcsaa.org/who-we-are/med… #GCSAAConference