Lukas Golyszny

You need to know: 1. What triggers people to begin the buying journey? 2. What job are they trying to get done? 3. What are their pains with other solutions? 4. What are their selfish desires? Answer these 4 Qs and you've got the foundation of your next big idea

Marketing is harder than ever Wanna quickly figure out what works with buyers? You don’t need to spend 100s of hours doing research There are only 4 questions you *really* need to answer to get started If you can these Qs, coming up with smart marketing ideas feels easy 🧵

Just stumbled upon a great theory on how maps can be used in product #strategy. “An Introduction to #WardleyMaps” by @swardley watch here: youtu.be/L3wgzl2iUR4 #innovation #businessdesign

“Apple is not a company where general managers oversee managers; rather, it is a company where experts lead experts.” #businessdesign #servicedesign #innovation

@axelheitmueller @Ldn_ICHP @berlinnovation Great presentation on how to not just make innovation happen, but most importantly get adopted and solve real problems. #servicedesign #health

Was braucht es für erfolgreiche Innovationsarbeit? Richtige Personen auf allen Hierarchieebenen, & Prozesse entlang des Innovation-Funnels. @LGo von @si_labs erläutert es bei t3n: lnkd.in/dq4QEms #innovation #management #change

'Insanely great' Apple Card is a few features away from conquering everything #servicedesign #innovation zdnet.com/article/insane…

Apple bank coming up next year then. #innovation #servicedesign apple.com/apple-card/

Hello, I'm a startup investor. You may know me from my greatest hits, including "What does your company actually do?", "Do you know anyone who wants that?", and "I'm sorry, but I don't know anyone who wants to be your technical cofounder."

By designing with accessibility in mind, we are designing for our friends, families, and futures selfs. @dugboticus at #SXC18 #ServiceDesign

#designSprints #experts at #SXC18 instagram.com/p/BprOA2UnXRA/

80 Service Designers & Builders are creating the next level flight experiences @Finnair presented by @marialumiaho #SXC18 #businesstransformation #innovation

“Zu viele Consultants, zu wenig Macher” — @nkittner medium.com/silicon-pauli/…

Business plan is the best way to maximize your failure. @strategyzer #leanstartupAMS

What's the intersection of #BusinessDesign and #entrepreneurship ? @gordianbraun from @clevershuttle speaks on our meetup at @si_labs

Join our meetup on #BusinessDesign next Thursday (Feb, 8th) in Berlin at @si_labs. @gordianbraun from @CleverShuttle will talk about #growth, #VCs, and #streamlining. Hope to see you there. buff.ly/2DWjz9m

“We use #ServiceDesign.” & „We will take 1 million cars off the road by 2025.” @MOIAmobility by @Volkswagen #TCdisrupt #innovation #businessdesign

Ole Harms of MOIA: "People will leave their cars at home and use our service" #TCDisrupt

Getting to the truth: If you want to feel good, brainstorm it. If you want to appear good, test it. If you want to know if you’re any good, ship it.  — @jasonfried #innovation #servicedesign #startup m.signalvnoise.com/getting-to-the…

Blockchain Just Became Obsolete. The Future is Hashgraph #innovation squawker.org/technology/blo…