I think
Confident and being more on the side of cocky than not
but still nice and solid person is the combo in todays day and age where social media is about clicks/views/getting attention and needing to standout
Authenticity also is key
If one is being humble bc they think it’s “the right thing to do”
but it’s not authentic to them
then one just lost their authenticity which is the main sauce that can help separate ppl when there’s so many ppl and competition on the internet
One can say McGregor is a “cocky asshole” but we all know that’s a fine guy who’s more good than bad despite whatever bad things haters may want to point out about him
1 formula template here
Being humble works, being cocky works, but it has to be real and authentic and still a solid overall person imo