Olympics is sick. I wake up, make a coffee, watch pistol shooting, archery, table tennis, eat lunch, watch swimming for 3 hours, watch horses do tricks, watch a skateboarding final, eat dinner, watch archery, tennis, more swimming, volleyball, brush my teeth, go to bed & repeat.
Okay now I hate how the daylist on @Spotify be hittin but then it’ll just switch up the whole theme in the middle of nowhere??? Killing the Friday vibe from house music to indie girlies
Omg, this is the best marketing play I’ve seen in a long time.
Molson, a beer company and partner for the PWHL, or the Professional Women’s Hockey League, decided to re-vamp the jerseys for the league to announce their partnership.
They saw a problem: many of the women on the team have long hair, so while they are playing… their names are covered.
Molson's solution? Put the players' names on the bottom of the jerseys and their sponsorship logo on the top.
“We covered our name so hers could be seen.”
To make it even better, the campaign was launched on International Women’s Day.
What do you think? Because I think it’s SO GOOD.