Sanket Bhosale

If AI replaces all jobs, people won’t have income. No income means no buying power. And without buyers, capitalism collapses. The real threat of AI isn’t just job loss, it’s the system it could break.

You’ve Spent Hours Creating Content. And It’s Getting No Attention You spend hours brainstorming ideas, writing posts, and polishing them to perfection. You hit publish. Then… crickets. No likes, no comments, no growth. It’s frustrating. Feels like shouting into a void. I’ve been there. What’s the missing piece? You’re not connecting. You’re writing for yourself, not for the people you want to reach. Here’s the hard truth: Your audience doesn’t care about your process or how long you spend on a post. They care about themselves. Their problems. Their desires. Their growth. Shift the focus: Instead of “I learned X,” write “Here’s how you can solve X.” Instead of “My story,” share “Here’s what you’ll gain from my experience.” Make it about them. Here’s what I started doing: Audience-first mindset: Before writing, ask: “What’s keeping my reader up at night?” Relatable hooks: Agitate the pain, show you get them. Practical value: Give them something they can apply today. When I made this shift, engagement followed. Because people don’t just want information, they want to feel seen. You’re not just creating content. You’re creating a connection. And that’s what gets attention. Make them feel understood. That’s when the crickets will disappear. Wanna grow your brand and business, comment “Content” and let’s work together.

The Personal Branding Blueprint That Will Help You Grow Faster I wish I had when I started. You don’t need to go viral. You don’t need fancy logos. You don’t need to be an influencer. All you need is a clear system. Most people overcomplicate personal branding. They think it’s about being everywhere, doing everything. But it’s about creating clarity and consistency. Let me give you the personal branding blueprint I wish I had when I started: Define Your Niche and Audience Before you create content, know who you are talking to. Your niche = (Your skills) + (Your passions) + (What the market needs) Define your Ideal Audience: Who do you help? What problems are they facing? How do you solve them? Clarify Your Brand Pillars Your brand pillars are the foundation of your content. Break them into 4 parts: Expertise (What do you know well?) Experience (Your journey & lessons) Story (The “why” behind your brand) Personal Interests (What makes you human) 80-90% of your content should come from the first three. 10-20% can be personal to build deeper connections. Work on Your Unique Voice Your voice is what makes your content stand out. Ask yourself: How do I want people to feel when they read my posts? Am I relatable, inspiring, direct, or witty? Practice consistently to refine your tone. Build a Simple Content System The secret? A repeatable process. Here’s a simple framework: Long-form pillar content (e.g., 3-4 LinkedIn articles or newsletters per week) Short-form content (daily posts based on the pillar content) Engagement system (reply to comments, engage with your audience daily) The goal is to repurpose your pillar content into multiple formats. Focus on Consistency Over Perfection Most people quit because they chase perfection. Focus on: Improving 1% each day Publishing consistently (even when it’s imperfect) Listening to feedback & improving Build Relationships, Not Just Followers Personal branding is not just content. It’s community. Start conversations Join communities Collaborate with others Help people without expecting anything in return The stronger your network, the faster your brand will grow. Leverage Momentum Once you gain traction, double down on what’s working. Track: What type of content brings the most engagement? What do people resonate with the most? What is leading to opportunities (clients, invites, growth)? Iterate and scale. Your personal brand is your long-term asset. It’s how people perceive you, trust you, and eventually work with you. Simple, consistent systems always beat chaotic actions. If you apply this blueprint, you’ll be ahead of 90% of people trying to build online. Ready to put this blueprint into action? Let’s build your content system and accelerate your brand. Just comment “Blueprint” and I’ll show you how.

A desirable goal that will change your life and your readers is the, - Brand A burning problem that will ease your suffering and your readers is the, - Content A clear path, system, or solution to bring you clarity and your readers is the, - Product

Your job is to attract a specific group of people. You do this by writing ideas in a way that makes sense to you. - From your worldview - From your point of view The specific group of people are those with the same personality. That’s how you set yourself up to create a product for yourself that sells.

Build a product or service that you would actually buy, use, and benefit from. There aren’t any shortcuts in business, but this is one of them. When you do that, you become the niche, and you can focus on marketing to your past and current self.

The endless shiny object syndrome you have with finding a niche is a blatant sign that business hasn’t clicked for you yet. - You haven’t failed enough - You haven’t produced enough - You can make any niche work That’s why it’s wise to create your own.

People don't care how much you know until they know how much you care. People will wait forever if you give them a good reason. - Be concise - Be direct - Be yourself

The basic rule of writing is that: “How you add value to someone’s.” So next time you’re writing something. Focus on showing, how you did it. But most importantly, how can they do it? The trust you build in this way is unbeatable. Because you actually have done it!

My goals for 2025: - Exercise - Journal - Read Show up every day, no matter what. You can’t imagine how much it changes your life. The freedom and clarity you are seeking are in these things.

Don't break the momentum. If you’re seeing little growth, then double down on it. Because, on that point if you take a break. Then it's hard. I learned this hard way, on LinkedIn.

@IAmAaronWill This is a masterclass

Yesterday someone asked me exactly what I would say to someone in the DMs from start to finish if I were trying to close them as a client. So I promised them that I would drop my entire DM scripts as a longform. But you know I’m not selfish. So I thought I’d share with you too. Okay let’s go. I’m gonna cover an overall DM and act as it were cold to start, then I’ll tell you where I would begin if it were a warm DM. Then I’m gonna give you some examples for each step in the script. Bear in mind that these aren’t scripts in the sense that I copy and paste each message depending on a response. This is just the overall thing I would say as a response. Hope that makes sense haha. Okay let’s go. So first thing I would do is obviously follow the person and engage with them on the timeline. Blah blah, you know all that as I’ve said it a billion times before. Okay then when it comes to hitting them up. Here we go. “Yo [Name]. That piece you wrote on [topic earlier was fire]. How would you go about doing [something]”. Here are some other openers you can use: - Compliment + Specific Question - "Hey [Name], that thread you wrote about [specific topic] was 🔥. Quick question: how do you usually approach [specific challenge related to their content]?" - Genuine Interest in Their Work - "Yo [Name], loved your take on [topic]. Really curious—what inspired you to dive into that angle?" - Relating to Their Experience - "Hey [Name], saw your post about [specific challenge/success]. I’ve been working on something similar—how did you handle [specific aspect]?" - Reference to a Recent Post - "Yo [Name], that last tweet about [topic] had me thinking. What’s your perspective on [related question]?" - Acknowledging Value - "Hey [Name], just wanted to say your content on [specific subject] has been super helpful. How did you first get into [their niche]?" - Seeking Insight - "Yo [Name], you seem to really know your stuff about [topic]. Got a quick question—how would you recommend tackling [specific issue]?" - Sharing a Personal Connection - "Hey [Name], your post on [topic] really resonated with me—I’ve been dealing with something similar. Curious, how do you usually approach [related challenge]?" - Humorous or Lighthearted Approach - "Yo [Name], your tweet on [topic] made me laugh but also made me think. How do you even come up with this stuff?" Now this one is different to the standard “LOVE YOUR CONTENT BRO”. Because I’m taking an interest in what they post and I’ve shown them that. After that I would then go into a normal conversation with them. “Thank you for that brother. How long you been writing on X? I’ve been on here for 5 years so always good to meet new people”. This is just an ice breaker. Shows them that I don’t want anything from them. Yet. Now I’m not gonna show you scripts for what I’d talk about during this stage as it’s completely up to you. Just don’t mention anything about offers, results etc yet. Just keep it purely conversational. Some things you can talk about: General Interests - Hobbies or passions they mention in their content. - Recent books, podcasts, or movies they've mentioned or might find interesting. - Current events or trends in their industry. Professional Background - How they got started in their field or niche. - What they enjoy most about what they do. - Challenges they’ve faced or lessons they’ve learned. Personal Insights - Their goals or ambitions on X or in their business. - How they balance work and personal life (if applicable). - The most rewarding project they’ve worked on recently. Engagement with Their Content - Asking about their thought process behind a recent post or tweet. - What inspired them to write or create a specific piece of content. - The feedback they've received on their content and how they handle it. Broader Topics - How they stay productive or organized. - Tools or systems they swear by. - Networking and building connections in their space. Collaborative or Friendly Questions - What kind of content they enjoy seeing or engaging with. - Suggestions for who to follow in their niche. - Any interesting upcoming projects or launches they’re excited about. Now once I’ve had that conversation with them. I’ll start to introduce their offer. Now I do this by just asking a simple qualifying question. “So what’s the end goal of being on here bro? Just for fun or you tryna make some bank?” This then allows them to tell me what their goal is on X. I do this to see exactly what they do and what their goal behind it is. If they say it’s just for fun, I move on. Because people doing it for fun won’t wanna spend thousands of dollars on something if they don’t need to. After that I begin to get into qualifying questions. They tell me what they’re doing. So I ask them how it’s going. “How’s that working out for you man?” Remember, the goal of the DMs is to help. Not to sell. That’s what the sales call is for. Now the goal of this part is to find out their problems. If they say something like “Meh it’s alright” or “It’s okay, could be better”… Anything that shows me they need help. Then I ask more questions. “Oh really, how come it’s not going well?” Something that allows me to probe even further. The goal here is to ask qualifying questions so they basically tell me their problems. And I keep asking these questions until they give me the root cause of their problem. This can be in a few responses or it could take a while. Now as soon as I find the root cause. I provide a solution. So let’s say they’re a fitness coach. I ask them a ton of questions and find out they can’t book calls because their website isn’t converting. Now what I do here is provide value. I don’t go in and sell my service immediately. “I think I know what your problem is. I’ve checked your site and I can see that the structure and the copy isn’t the best. You can fix that with some simple tweaks. Do this [solutions]”. Now give them value but don’t give them the full thing. You want them to think “fuck this guy knows what he’s talking about”. The goal here is to build trust and authority. Now after that we can pitch a call. “Say, I’ve had a few dudes who struggled with their site converting. Last dude I helped actually ended up booking 10 calls the day I helped him with some tweaks. You wanna hop on a 10 minute call so I can see if I can help you do the same?” Boom. The goal here is not to sell, but to approach the pitch as help. They’re getting on the call not to be sold to but to be helped. So you jump on the call. Help em out and then you propose your services. It’s as easy as that. Okay so the process? Here’s a breakdown of what you do step by step. 1. Follow and Engage - Follow the person on X (or your chosen platform). - Genuinely engage with their content through likes, comments, and thoughtful replies. - Build familiarity and rapport before sliding into their DMs. 2. Craft a Thoughtful Opener - Send a DM referencing something specific they’ve posted to show genuine interest. - Examples: - “Yo [Name]. That piece you wrote on [topic] was 🔥. How would you go about doing [something]?” - “Loved your thread on [topic]. Got me thinking—what’s your take on [related question]?” 3. Break the Ice - Start a friendly, non-salesy conversation. - Example: “How long have you been writing on X? I’ve been here for [your experience], so always cool to meet new people.” - Keep it light, conversational, and focused on them. 4. Talk About Interests - Dive into topics they’re passionate about or have mentioned in their content. - Use the provided list of conversational topics (general interests, professional background, personal insights, engagement with content, etc.). 5. Ask a Qualifying Question - Transition the conversation subtly by asking about their goals. - Example: “So what’s the end goal of being on here, bro? Just for fun or are you tryna make some bank?” - This helps you gauge their intent and whether they’re a potential client. 6. Probe Deeper - If they express interest in achieving results, ask how things are going. - Example: “How’s that working out for you, man?” - Listen for signs of a problem or a pain point. 7. Identify the Root Problem - Keep asking open-ended questions until you uncover the core issue. - Examples: - “Oh really? How come it’s not going well?” - “What do you think is holding you back?” 8. Provide Value - Offer a quick solution to their problem to demonstrate expertise and build trust. - Example: “I think I know what the issue is. I checked your site, and the structure and copy could use some tweaks. Try doing [specific solution].” - Don’t solve their entire problem—just enough to show your value. 9. Pitch the Call - Once you’ve provided value, propose a short call to help further. - Example: “I’ve worked with others who had similar issues. One client booked 10 calls after some tweaks I suggested. Wanna hop on a quick 10-minute call to see if I can help you too?” 10. Jump on the Call - Use the call to dive deeper into their problem, provide more tailored advice, and propose your services if there’s a fit. --------- Now let’s cover some examples. Easy DM *(Prospect is already warm and interested in your content or services)* You: "Hey [Name], saw your post about [topic] earlier—great stuff as always. Quick Q: what’s your end goal on here? Just for fun or looking to grow and monetize?" Prospect: "Thanks, man! Yeah, I’m actually trying to grow and get more clients for my [niche/service]. Just figuring out how to position myself better." You: "That’s awesome. How’s it going so far? Are you seeing the traction you want?" Prospect: "It’s been okay, but not as many leads as I’d hoped for. Feels like something’s missing." You: "Got it. I think I might see what’s up. Mind if I take a look at your [profile, website, or funnel]? I could give you a few tips to help you tighten things up." Prospect: "Sure, I’d appreciate that!" You: "Cool, let me check. I’ll DM you in a bit with some pointers." (After reviewing) "Alright, [Name], here’s what I think: [quick value-packed suggestions]. If you wanna dive deeper, we can hop on a quick call. I’ve helped a few people like you streamline this process and get better results. Let me know!" --- Medium DM (Prospect is warm but not actively looking for help) You: "Yo [Name], loved your thread on [topic]! Curious—how long have you been creating content like that?" Prospect: "Hey! Thanks, man. Been at it for a couple of years now. It’s been fun, but definitely a grind sometimes." You: "Yeah, I get that. Content creation is no joke. What’s the main goal for you? Building an audience or something bigger?" Prospect: "Honestly, just trying to grow my audience for now. Maybe monetize it later, but not sure what that’ll look like yet." You: "Totally makes sense. Have you thought about how you’ll monetize, or are you just focusing on growing first?" Prospect: "Mostly growing. I figure I’ll worry about monetizing once I hit a certain size." You: "That’s a solid plan. But honestly, you might not need to wait—you could start small now and scale later. For example, [brief suggestion]. If you’re interested, I can share how I’ve seen others grow and monetize simultaneously. Quick call could help lay out a roadmap." --- Hard DM (Prospect is cold or skeptical about engaging with you) You: "Hey [Name], saw your post about [topic] earlier—it really stood out to me. How do you usually approach [related challenge]?" Prospect: "Thanks. Not sure what you mean by that, though." You: "No worries! I just mean [clarify your question]. For example, I noticed [specific detail]. Was curious about your approach." Prospect: "Ah, okay. Honestly, I don’t really have a set approach—just winging it, I guess." You: "Fair enough. Sometimes winging it works! Do you feel like it’s been effective so far, or is there something you’d want to improve?" Prospect: "Could definitely be better, but I’m not sure what I’d even tweak." You: "Totally get that. I actually noticed [specific issue] when I checked out your [profile/website]. Small tweaks like [brief suggestion] can make a big difference. I’d be happy to share more ideas if you’re open to it—just let me know." Prospect: "Yeah, maybe. What’s your angle, though?" You: "Honestly, just here to help. I’ve worked with people in [similar situation], and I enjoy sharing what I’ve learned. If you wanna hop on a quick call, I could give you some tailored advice and see if it’s helpful." Prospect: "Okay, sure. Let’s do it."

@Tim_Denning I am gonna start with Feel good productivity.

I asked 134,000 people what the best book was that they read in 2024. These 12 showed up the most (so they'll be great reading to start 2025): 🧵

@EmailCopyJames That's the right thing here to grow.

Twitter growth hack: • Tweet consistently • Comment thoughtfully • Network like bro's in the DMs Quality interactions are key.