A.L.Sharada

If you ever feel overwhelmed by social media content, this reflection may resonate with you.

New piece in The Manifest: How “cute” ads could be quietly fuelling chronic disease. Not an anti-advertising rant — but we probably need to think a little harder about what we’re normalising. Read it here: manifest-media.in/advertising/23… #advertising #publichealth #theManifest

Paid ₹398 for a Mocha at Starbucks, Hyderabad Airport. It was so cold and badly made that I had to gulp it down not sip. Is this the standard we shd expect from global brands ch? PREMIUM PRICE, ECONOMY EXPERIENCE #StarbucksIndia #Hyderabadairport #ConsumerVoice @vinivdvc

A proud moment for all of us...

Imagine being so warped that you joke about rape scenes like they’re casting choices. Pran saying “only good-looking women preferred” isn’t just vile—it’s peak rape culture. And Prabhu Chawla’s question? Disgust in a suit. This isn’t nostalgia. It’s rot.

@Laadli_PF Time to celebrate our Laadlis. A shout out to their parents who made it possible .

India's women's roller derby team created history with the country's 1st medal @ the #WorldSkateGames2024 in Italy. Led by #ShrutikaSarode, the team electrified the crowd with a commanding performance against China during a jaw-dropping women’s division bronze medal match.

@Laadli_PF @AzmiShabana Who could forget the powerful image of the young boy hurling a stone at the oppressor, the first spark of resistance? Shabana will always remain my favorite actress, deserving every accolade and award she has received.

50 yrs since #ShyamBenegal created a sublime & provocative examination of hypocrisy, economic disparity & social status of women, with Ankur (1974) @AzmiShabana's national awardee performance as Lakshmi still enthralls!

A true Warrior! More power to you!

@KiranManral So very true. Yet, it is so difficult to pull ourselves out of this mire of achievement society. Unfortunately, "me time" also becomes something that needs us to do something, achieve something :(

"We are obsessed with work. It shapes our identities, gives our lives structure, and guides us towards our purpose in life. As Americans, work is who we are. We believe that our achievements and productivity not only define us but also pave the way for success and happiness. For the Korean German philosopher Byung-Chul Han, contemporary capitalist society has become an ‘achievement society’ and we, as its subjects, have become ‘achievement-subjects’. In the achievement society, we suffer from an internalised pressure to achieve – to do more, to be more, to have more. Whether we are aware of it or not, we have internalised the capitalist work ethic to the degree that our successes and failures weigh heavily on our individual shoulders. The primary result of the achievement society is burnout – the emotional, cognitive and physical exhaustion that comes from the pressure to constantly achieve. And so, for Han, in the contemporary world, the self is no longer a subject but a project. The self is something to be optimised, to be maximised, to be made efficient, cultivated for its capacity for productive output. The worry is that all life activities become viewed as lines on a résumé. Knowingly or otherwise, we risk being constantly governed by the question How is what I’m doing right now impacting my maximally productive self? This mindset infiltrates even our personal and seemingly private moments, turning every choice and action into a strategic move in the game of self-improvement and advancement. I think Han is on to something here, even if he is painting in broad strokes. In our contemporary economy, our work is increasingly personalised. We take it with us everywhere we go in our smartphones. Our constant potential connectivity to our work means that all moments of our lives are potentially time for work. Those who work in the gig economy are asked to be their own bosses, even while feeling the pressures of the algorithm to get to work. Our social media profiles are reflections of our most optimised selves, curated to project an image of success and achievement. Just like the fruit that eludes Tanatalus’ grasp, meaning remains just outside our reach But it’s not hard to see that the achievement society is a sham. Since the 1970s, productivity has grown at 3.5 times the rate of pay for American workers. Precarious employment has risen by 9 per cent since the late 1980s, and we have seen extraordinarily high levels of burnout in the workforce. In short, we are underpaid, insecure, and burned out. And yet the achievement society – with its injunction to be more productive, to be more efficient, to self-optimise – retains its gravitational pull. The problem is, as achievement-subjects, not only do we burn ourselves out, but the meaning and value of our lives is always deferred. Once we have our dream job, the perfect home, a perfectly optimised life – once we are productive enough, efficient enough, successful enough – only then will we arrive at meaning. But just like the fruit that eludes Tanatalus’ grasp in Tartarus, meaning remains just outside our reach." psyche.co/ideas/the-achi…

We need more such facilities to help transformed to confidently and fearlessly express their choices

Congratulations, Vishwanath ji for the well deserved prestigious award. You have been a staunch supporter of Laadli, and team Laadli joins you in celebrating this achievement of yours.

Ĺmanifest-media.in/advertising/28…

She made "Vagina", a taboo word, into a slogan of resistance. Happy Birthday

@USCGHyderabad @StateIVLP @exchangealumni Amazing

I think there is a need to improve the systems of hiring, screening and also training of the service providers on being good professionals. There is no other option. Be it UBER, OLA, UC OR JUST DIAL, the service is pits!

Veeresalingam Pantulu's legacy of championing social reform and gender equality and his courage to challenge societal norms resonate with us. We @ Laadli honor his contributions by continuing to advocate for a more inclusive society. #VeeresalingamJayanti #SocialChange" #Laadli

● Unity is meaningless without the accompaniment of women. ..... ● Education is fruitless without educated women. & ● Agitation is incomplete without the strength of women.... said Dr Babasaheb Ambedkar who we salute as we commemorate his 133rd anniversary! #AmbedkarJayanti

Lets stand up for the indigenous people!

youtu.be/SFATnXB8E6k?si… Hope more people explain the state of affairs to youngsters like this. Parakala Prabhakar on inflation, unemployment, democracy in India today. @parakala @cvanaja