Alex Bochner

The US Open heats up on the court, and in digital. This week’s Digital Download: ✨ AI-driven search reshapes SEO ✨ Instagram adds Reels retention metrics ✨ LinkedIn expands creator-led video Your digital playbook update ⬇️

Will AI ads change the game? X’s Grok chatbot adds ad placements, Threads hits 400M users and Instagram launches Reposts to boost reach. Stay ahead of the curve with this week’s key updates ⬇️

Huge news out of the SEC. The marketing landscape for financial firms is changing, and it's changing rapidly.

The latest Digital Download unpacks three can't-miss updates: - TikTok is back on the app store. - Google Ads announced a new video enhancement feature for demand generation campaigns. - New research reveals that users are more engaged on Threads than X. Read below ⬇️

Our NYC office has moved! Find us now at 28 East 28th Street and Madison Avenue, in the heart of NoMad. Our new flagship space was designed to meet Jennifer Prosek’s vision of a workplace that is “better than home.” We look forward to hosting you soon! Learn more below ⬇️

"B2B marketers and their stakeholders must adapt a long-term view on measuring outcomes.” Alex Bochner discusses measuring business impact within B2B marketing in the latest edition of our 2024 Strategy Trends series. #DigitalTrends

Following the conclusion of the #SuperBowl, we looked into Taylor Swift and Travis Kelce's relationship unveiling, presenting valuable insights for campaign strategists across diverse industries, including B2B. Read our takeaways in our latest #UnboxedThoughts blog post below ⬇️

We are proud to announce our second win at The Gramercy Institute's 2023 Asset Management Marketing Awards — the 2023 Global Media Strategy of the Year Award in partnership with @Wellington_Mgmt. Click below to learn more about this achievement.

#GlobalSABRE Winner: Financial Agency of the Year: @ProsekPR

what’s better than organic reach? right. 2x organic reach. that’s what verified orgs gets your business - plus affiliate badges for team members, ability to feature open jobs on your profile & more ✌️ → twitter.com/i/verified-org…

This is the last day for Twitter. A new app will take its place: X - The Everything App. Here's 10 features that are coming for The Everything App (X):

X.com now points to twitter.com. Interim X logo goes live later today.

Tomorrow, 4/20, we are removing legacy verified checkmarks. To remain verified on Twitter, individuals can sign up for Twitter Blue here: twitter.com/i/twitter_blue… Organizations can sign up for Verified Organizations here: twitter.com/i/verifiedorga…

🚫 A potential government-enforced TikTok U.S. ban looms. 😨The banking turmoil is rattling marketers. 🛠️ Elon Musk is still working on fixing Twitter’s credibility with brands. Read about it in @ProsekPR's Digital Download. prosek.substack.com/p/looming-tikt…

Starting April 15th, only verified accounts will be eligible to be in For You recommendations. The is the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle. Voting in polls will require verification for same reason.

Today, we’re rolling out Twitter Blue for Business, a new program that lets businesses distinguish their brands and key employees on Twitter. These accounts will show a square company badge next to their display names.

@TothsTweets Mine is near identical. Betting the feature is gone by end of week 😂

Punting relaunch of Blue Verified to November 29th to make sure that it is rock solid

Prosek Partners has been named Best PR & Communications firm in the U.S. by Private Equity Wire for the fourth consecutive year in a row! Read the press release here - prosek.com/news/prosek-pa… #privateequity #pr #communications