Beef Checkoff

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Congratulations to the newly elected Cattlemen's Beef Board officers! These volunteer leaders, chosen by fellow board members, will guide the national Beef Checkoff in 2025. Meet the team here: bit.ly/3EA7WVG #BeefCheckoff

Selling cattle directly to a producer? Buyer and seller must ensure the Beef Checkoff is collected and remitted. Sellers are encouraged to handle compliance. Get the Private Treaty Sales Form here: bit.ly/3DKTRnT #BeefCheckoff

The 2025 Beef Checkoff Visionary Award is open for nominations! If you know someone who goes above and beyond to support and advance the Beef Checkoff’s mission, now is the time to recognize them. Submit your nomination by March 14: bit.ly/4hgSNak #BeefCheckoff

Hear from CBB member David Bruene on @ProCattlemag on how the Beef Checkoff’s Channel Marketing fuels beef demand through e-commerce, packaging and engagement. Learn more: bit.ly/4fLji6g #BeefCheckoff

Heading to San Antonio this week? Don’t miss the Cattle Industry Convention on February 4-6 – the top event for cattlemen and women nationwide to shape our industry’s future. Find the schedule of events here: bit.ly/408jWVn #BeefCheckoff

With strong demand, beef continues to lead the way in retail sales, surpassing other proteins. Explore the full insights here: bit.ly/41Zh1kF #BeefCheckoff

Beef demand is stronger than ever. As mentioned by CBB Chair Andy Bishop in a @KFRR_Official interview, consumers trust what producers do – from raising cattle sustainably to delivering the best protein on their plates. Read more here: bit.ly/3BN26zq #BeefCheckoff

Producers, your voice matters! Learn how the Checkoff ensures transparency and two-way communication from Steve Springer, Wisconsin cattle producer and Cattlemen's Beef Board member. Read more: bit.ly/40z1oPT #BeefCheckoff

The updated Checkoff-funded Beef Quality Assurance National Manual is here. It’s your guide for science-backed practices to enhance beef quality and uphold consumer trust. Get the details now: bit.ly/4047rKv #BeefCheckoff

Meet Nathan Martin, a Missouri cow-calf producer and Federation of State Beef Councils member. Check out his quick takes in this rapid fire Q&A! #BeefCheckoff

In case you missed them, catch up on the top articles from The Drive in 2024. Get up to speed on the impactful programs and projects executed with your Beef Checkoff investment. Find the articles here: bit.ly/4fMFNYq #BeefCheckoff

Check out Cattle Calling Episode 4: Rose Ranch, a video series funded by the Beef Checkoff. For 100 years, the Rose family has raised high-quality beef while protecting their Washington land. Now it’s the next generation’s turn. Watch here: bit.ly/4j859CP #BeefCheckoff

By turning human-inedible plants into high-quality protein, cattle play a vital role in sustainable food production. This video is being delivered to consumers to show how cattle contribute to a more efficient and environmentally friendly system. #BeefCheckoff

New research from @UAMS confirms beef’s muscle-building benefits. A 4-ounce beef patty outperforms soy alternatives in promoting muscle protein synthesis. Learn more: bit.ly/4g1znVM #BeefCheckoff

Beef consumption vs. demand – what’s the difference? Learn why consumer loyalty drives the Beef Checkoff’s mission to boost beef’s success: bit.ly/495KevN #BeefCheckoff

Texas cattle producer and Cattlemen’s Beef Board Vice Chair Ryan Moorhouse shares how every $1 invested in the Beef Checkoff returns $13.41. Hear how it drives demand and supports your bottom line: bit.ly/3CKhKLL #BeefCheckoff

This summer, photographer Kylie Fly and producer John Ferry explored each other’s worlds – scaling cliffs and working cattle. See their story in the Checkoff-funded "Voices of the Outdoors" series by @Beef. bit.ly/3VcpHzL #BeefCheckoff

What is the Beef Checkoff’s return for each dollar invested?

Chef Dagan preps a spaghetti squash and pairs it with a beefy bolognese sauce. Make it yourself! - biwfd.com/4fXTQuP #BeefFarmersAndRanchers

High-protein diets are on the rise, and beef is leading the way. See how the Checkoff-funded white paper shows beef’s role in meeting demand and driving success: bit.ly/3ZqNHBO #BeefCheckoff