Tweet Disematkan

You can work for the same kitchen for years and then suddenly you come to a realization that maybe you want to open your own spot and stop contributing to the hamster wheel of life.
It takes a lot of data analysis, customer service experience, quality assurance and making sure ethical standards are set in place from the beginning.
Early mornings. Probably around 2-3am were the fuel though. The wake up, go prep, do a farmers market event, email all clients back. It becomes stressful doing it all without a solid system in place. The food can come out great, but what happens when your food is sitting there for hours and no customers are coming?
I remember we did a few events that lost a couple hundred. It was shocking to see happen in real time. I knew something was off and started documenting what I saw was wrong from an EA pov. The founder didn’t see everything I saw. We were making too many empanadas hoping they would sell out based on recent weeks of success. That was the wrong move and guess what? Wasted food, loss of money.
Do you really know how it feels as a cook to spend that hard earned money and time then no one buys the food? It’s devastating.
It’s funny as well because the data lies at times. A solid month one year may not translate the same over time. Data gives us a baseline for sure.. so we have references, but those references have different variables that contribute to the overall success of your catering business or restaurant.
Things to ask:
Was there marketing done?
Did I introduce new and old flavors that customers like/liked?
What time of year is best for my product?
Do I have to be there live at the event or can I put my time elsewhere and delegate?
How does my audience stay informed?
Where does my audience hang around?
Where can they buy elsewhere?
If you didn’t know I like to ask a lot of questions. It’s one of the only means to acquire real data besides the lived experience. Because at that point the client is telling you how to make your money… you just have to pay attention to their pain.
If you don’t think deeply and clearly you will falter. That’s in any business.
Ask questions. They seem to be the solution to most problems.
English
















