Krutika Lal me-retweet
Krutika Lal
8.9K posts

Krutika Lal
@ClumsyKrusty
Co-founder & CMO at @wearetto | चाय-loving-Globetrotter | Creative Brain | Serial Content Consumer | Animal Lover (and petter).
Pune Bergabung Mayıs 2011
1K Mengikuti1.1K Pengikut
Krutika Lal me-retweet

Introducing Icon, the world’s first AI CMO (Chief Marketing Officer): it can plan, create, & run 1000s of winning ads end-to-end.
We're backed by Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI (ChatGPT), Cognition, & Pika.
How it works:
1. Connect Icon to your Meta Ad Account & Google Drive. It’ll use your ad account data & existing assets for planning & making ads.
2. Icon finds 100 winning ad concepts daily. It does this by scanning websites (yours & competitors), competitor ads, customer reviews, ad account performance, & more. It comes up with 3 types of ads: "Competitor Clone," "New Concept," & "Winner Iteration." You can copy what worked for competitors, try fresh approaches, & scale your winners.
3. Icon turns winning concepts into ads better than ChatGPT. Say you’re trying to copy a competitor’s before-and-after style ad. ChatGPT would make up random before-and-after scenarios & get your product dimensions wrong. Icon has a reasoning layer on top of GPT-4o that deeply studies the ad for minutes. It understands that it needs to make before-and-after scenarios using real insights from your website, product descriptions, & reviews. Icon gets ad intent, while ChatGPT only sees pixels.
4. Launch ads into your ad accounts with 1 click for less than $1.
Before Icon, you’d launch 10 ads per week. Now you can launch 1000 ads per week & get more winners.
Everything in my life has led up to this.
At 18, I had to support myself. I had to live with my parents to save money. And no one thought I’d go anywhere. I really hated this, so I worked 100-hour weeks until I destroyed coding interviews. Soon after, I dropped out to join Pinterest at 19.
After being a minion at Pinterest, I quit cold turkey & started my 1st company Skio. I then fluked into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($15M+ ARR & profitable).
But it’s not over yet. I have a massive chip on my shoulder that I must fix with Icon.
So far, so good: we went from $0 to $5M ARR in our first 30 days.
I know I’m not supposed to say this publicly, but I want to make Icon the greatest company of all time.
I want to deliver insane value to our customers.
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
And I’m putting my money where my mouth is: I just bought icon.com for $12M.
If you've read this far, I want to say thank you with a gift 👇
We have an internal Google Drive with 1000+ static winning ads & 1000+ winning video ads.
These ads have driven >$1.3B revenue in the last 6 months.
We trained AI CMO on these ads. I’m pretty sure the right person could make $100K+ by just copying them.
Retweet this & comment “Icon” and I’ll send you the Google Drive link for free.
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Krutika Lal me-retweet
Krutika Lal me-retweet

@manishlal8989 Hi Manish, do DM me what happened. Here to get feedback and improve.
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@ClumsyKrusty hi this was first experience with aretto and it's phethetic
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We humbly urge:
@DrSJaishankar @indembastana @IndianDiplomacy @nagentv to help and intervene.
Time is of the essence. Let us come together to safeguard the rights and well-being of an Indian citizen abroad, navigating a complex and unfamiliar legal landscape.
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Krutika Lal me-retweet


@whizabz @wearettodotcom @SatyajitMittal Hi Abhimanyu, I believe you've spoken to your team and your requirements have been addressed. Please reach out to me if you have any other issue. :)
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@whizabz @wearettodotcom @SatyajitMittal Hey, can you please DM me your number. We will call you back immediately.
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.@wearettodotcom @ClumsyKrusty @SatyajitMittal Been trying to get in touch with support for about 4 days now. No luck! I’ve tried email, WhatsApp, and calling your support number, but nothing’s working.
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Krutika Lal me-retweet
Krutika Lal me-retweet

Its painful to throw out your kid's shoes every few months! Interesting startup, Aretto, by co-founders Kritika and Satyajit who have have developed a patented technology that allows shoes to grow with the child.
@poojamalik01 with details🔍
yourstory.com/2023/02/tech-l…
YourStory@YourStoryCo
Pune-based #D2C startup @wearettodotcom makes podiatrist-approved shoes for children that are 360-degree flexible, breathable, and stretch up to three sizes due to the use of “insole, upper, and sole technology”. @SatyajitMittal @ClumsyKrusty yourstory.com/2023/02/tech-l…
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Krutika Lal me-retweet

Pune-based #D2C startup @wearettodotcom makes podiatrist-approved shoes for children that are 360-degree flexible, breathable, and stretch up to three sizes due to the use of “insole, upper, and sole technology”.
@SatyajitMittal @ClumsyKrusty
yourstory.com/2023/02/tech-l…
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