Corey Topp

1/3 - This is my story, in my own words... What's impossible to fit into twelve slides is the full version. The late nights, the breakdowns, the massive wins and excruciating losses. Every mistake, every lesson, every risk. It all led here.

Remember when Reminisce was a giant game of socially-distanced Tetris? This is the real story of the ticketing nightmare that led us to what’s about to drop this week…

18 months in the making. @eventflohq is live! What a journey, and it’s only just beginning 🔥

What if you’re minting NFTs and don’t even know it?

What if attendees felt like they’re part of something before your event even starts? 🎧 Search “Flow Zone” on your podcast app for the complete conversation.

BTS #4 - Shhhh don’t tell anyone 🤐

BTS #3: The game is about to change…

BTS #3: The game is about to change…

CDs were still a thing when Reminisce started. Let that one sink in @johncourse @markmiddo @seanrault

Going back to what made Reminisce, Reminisce.

By the time the event rolled around we were cash strapped, burnt out, and ready for it all to be over.  And then came game day, and THAT feeling. The one that reminds every event promoter why we do it.  If you’re sitting on a vision right now, but not acting on it, here’s a thought.  You’ve got 42 days to get your sh*t together and make 2026 the year you finally bring it to life.  Because if not now, when?

These still give me chills down the spine to this day… And how good are some of the festival memories that people sent us to use! This is what it looked like behind the scenes when we took Reminisce from 1,200 people at Prince 2018, to 10,000 at the bowl in 2019.  A year of planning.  Butchers paper with marketing strategies covering our apartment walls… Sleepless nights.  Still working full time jobs.  Constant re-jigging of budgets hoping we weren’t going to lose our entire life savings.

Doing the same things, the same way, over and over = consistent ticket sales 💰 So ask your marketing team to show you their system.  If they can’t - you don’t have a system at all, and you’re likely leaking sales.

🎟️ CHAOS KILLS CONVERSIONS - Most event organisers leave thousands, if not millions on the table per year… …because they operate their marketing like they operate their event week - absolute mayhem.  The devil is in the detail.

BTS #2 - The rollercoaster that is an on sale week!

Here’s the brutal truth. The reason most events don't sell out is because the system behind them is fundamentally broken. You’ve got organisers with incredible creative instincts. They know how to build community, create hype, and get people talking. But when you dig into the backend, it's a leaky bucket. And it's not their fault - they aren't digital marketers. This is exactly why we created @eventfloHQ Our vision is to put the entire execution of an event campaign on autopilot. You set the path and Eva, our AI agent trained on $100M worth of sold out events, gets you there. And it all begins this summer. Let's flo! 🚀

Friday BTS #1 | It ain’t all sunshine & rainbows

🚨 Stop paying twice to sell tickets in your pre-sale…. Here’s the #1 reason you’re losing so many ticket sales, and what you can do to fix it.

Half of your event’s energy is created before the gates even open. It starts with the story you tell. The way you make people feel before they even step on-site. When you map that emotion early, the vibe when they walk in, the sun on their face, the sound in the air, you’re not just building a campaign. You’re shaping the memory before it even happens. That energy carries through everything. It shows up in your content. It shows up in your crowd. And it echoes into your next event. That’s the real key to creating thumb-stopping campaigns that people can feel.

@rainbowspirithq hasn’t run for five years. But what they have done is foster an incredible sense of community. A loyal tribe that never stopped believing. Last week, they launched again - and sold out in days. If you want to scale your event brand, don’t just build hype. Take your fans on the journey. Communicate shared values. Make them feel part of something bigger. It will come back in spades.

In event launch week, every tweak costs critical momentum that causes lost ticket sales… Yes, in event world it always comes down to the last minute - talent, creative, permits, artwork sign off. But creating rock solid strategy beforehand?  That should be a non-negotiable. Just like how the best restaurant kitchens operate. It’s all in the preparation, before the chaos arrives. Make it a priority to document your launch strategy in terms of spend, channels, creative, audiences, cost per signup / sale… …then do not touch it in launch week. Precision beats panic. Every. Single. Time.