Creativ Strategies

According to eMarketer, US ad spend on video games totaled $8.6 B in 2022, compared to $56.9 B on social media, $68.4 B on linear TV and $18.9 B on CTV. Look for more budget to diversify into more forms of media such as CTV and video games. #marketing #advertising

Netflix is adding a slew of new titles to the app. This is largest expansion for Netflix since it pivoted from dvds to streaming titles directly. Both breakthroughs were made possible by cloud-based processing and storage. #marketing #Advertising polygon.com/platform/amp/2…

The massive growth in gaming across PC, mobile, and console will spawn a host of other businesses around the industry.  In-game advertising, product placement, custom in-game experiences, and interactive campaigns should be on every marketer’s radar. #marketing #advertising

YouTube has amped up Global Efforts to eliminate ad blockers. An Analysis from “Blockthrough” found that 19% of people in the US block ads. Instead, YouTube is aiming to shift users to the 14$-a-month “YouTube Premium” service. #marketing #Advertising adweek.com/media/youtube-…

Our team is very thrilled to announce the hiring of Sara Yazdani as Director of Media & Entertainment PR at Creativ Strategies! Sara brings over a decade of public relations and marketing experience, working at The Walt Disney Company, Recording Academy, PMK*BNC and BIZ 3. #PR

Out of all the retailers, Discount retailers are Gen Z favorites, followed closely by Dollar stores. Some Reasons Why: 1. Price Sensitivity for brand name goods 2. Lower Household earnings 3. These stores are desirable for their wide variety of goods #marketing #advertising

According to the Entertainment Software Association, a whopping 65% of adults interact with video games. With 18-34 year olds being the highest proportion of video game players, advertisers should develop strategies to target the young adult demographic. #marketing #advertising

Negotiations between SAG-AFTRA and studios will resume tomorrow. The talks will be occurring at SAG-AFTRA plaza in LA and involve several studio executives, marking the first discussion since negotiations stopped on October 11. #marketing #advertising latimes.com/entertainment-…

Lower ad costs per thousand impressions = advertising is more effective overall. Advertisers must get creative as demand for the major streaming services’ spots becomes more competitive. #marketing #advertising #streaming

The AMPTP suspended negotiations after reviewing the unions most recent proposal. SAG-AFTRA has demanded a share of streaming revenue as a bonus for cast members, a proposal that the AMPTP finds economically burdensome. #marketing #advertising reuters.com/article/televi…

TV ads are the most effective at garnering attention according to 25% of adult respondents in this study. Even with the evolution of social media and short-form video, the long-form ad spots in traditional Cable TV are earning the most active viewers. #marketing #Advertising

TikTok has secured a partnership with Disney for its premium ad product, Pulse Premiere. Look for more IP brands forming similar strategies to boost their presence on the fastest growing social media platform. #marketing #advertising techcrunch.com/2023/10/13/tik…

Meta announced they are starting to rollout new generative AI capabilities that can be used in the Ads manager feature. The Main Features: 1. Background generation 2. Image expansion 3. Text variations #marketing #Advertising martech.org/meta-launches-…

When it comes to the short-form video, the highest growth product among users, IG Reels is expected to widen the gap through 2025 for usage rates over TikTok. Instagram continues its ability to mimic and deploy like media products to retain users. #marketing #advertising

Leaning into Spanish-language broadcasts complements media companies’ efforts to grow their streaming subscriber base across demographics, and opens up new ad opportunities for the Spanish audience. #marketing #advertising cnbc.com/2023/10/06/str…

IG Reels beat out TikTok, earning the highest watch rate at an average of 13.09%, based on a new study from Social Insider. Reels' high watch rate could be a sign that Instagram still retains highly engaged users while TikTok wins on total watch time. #marketing #advertising

TikTok is currently testing an ad-free version of their app in a single market outside the US. Can TikTok’s ad-free subscription revenue outweigh the large ad-spend revenue they receive from big companies? We'll See. #marketing #advertising techcrunch.com/2023/10/02/tik…

Youtube has more users than Tiktok, at 236.1 million and 102.4 million users respectively. Although TikTok's average time spent per day is expected to continue outgrowing Youtube's, there are still more eyeballs on Youtube ads than TikTok currently. #streaming #marketing

Meta found 4 major shifts in consumption that relate to media buying and planning for marketers: 1. The rise of content creators 2. The Rise of short form video 3. The rise of messaging  4. Driving impact with AI #marketing #content #consumptionhabits socialmediatoday.com/news/meta-publ…

Subscribe today for smarter marketing. Check out our latest newsletter👇👇 📓The Creativ Brief: Proving your value creativstrategies.substack.com/p/the-creativ-…