Daniel Adeyemi

Imagination is the only constraint on what's possible.

This is creative stuff. A different approach to making announcements. My guess: Victoire Mahounou or Mylene Flicka

👇Full Interview: questinghq.com/p/partnerships…

"An introduction is not a deliverable." Alero Boyo [@iamalexboyo] has spent the past decade watching African companies bleed money on partnerships that go nowhere. She explains why in the latest Questing interview 🧵

Just so everyone understands the accounting game in the AI/Cloud-space here is a very *simple* example: 1) Amazon “invests” $50B in OpenAI. Amazon records: - Cash $50B + Investment Asset $50B 2) OpenAI uses $50B to buy AWS services. Amazon records: + Sales $50B + Cash $50B Amazon is net $0 cash, but now has $50B in sales and $50B investment asset. Great deal! Thats why we see all the majors doing it, and at scale. It is a way to convert their dormant cash pile into revenue, which Wall Street loves. Most ppl dont realize what is happening. The revenue of these large tech companies is increasing dependent on them being able to self-fund their own sales.

Feranmi isn't buying the hype. AI tools are marketed as a false shortcut to expertise. Crypto airdrops are masking a lack of PMF. "The current model attracts gamers and mercenaries, not users," he says. I sat down with @A_Feranmi to discuss a few things he doesn’t agree with:

@MotherlandMogul @A_Feranmi Yes. It is! Thanksss Full article here for anyone interested: questinghq.com/p/feranmi-ajet…

“If your incentive structure doesn’t solve for the next transaction, you are just burning cash” Brilliant comment from @A_Feranmi on @DanielTAdeyemi’s Questing.

"You cannot target the whole market and “Do more with less.” You must find a vertical and dominate it. If your market is narrow, your messaging becomes consistent...You cannot sound like a whiskey brand today & a juice brand tomorrow." #Questing #Growth questinghq.com/p/feranmi-ajet…

Most brands fight for the clearest view. Talented Agency did the opposite: they intentionally bought billboards that were completely obstructed. The message was simple: If our ads are in the way of nature, we’d rather you see the nature. #AdCampaigns #Britannia #sustainability

"Nobody is going to mass-produce a 50-year-old oak. And nobody is going to conjure trust, or quality, or community out of a weekend sprint." lucumr.pocoo.org/2026/3/20/some…

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This is my #1 piece of comms advice for startup founders.

In the last 15+ years, I’ve had more than 50 staff try to copy our business, join competitors, or take customers directly from under us, all in the name of “I can do it” or “na we dey do all the work… is it not just juice, parfaits and salads?” Unsurprisingly, most of them fizzled out before they started. Not because they couldn’t replicate the product, some even used the same suppliers, and had the techincal know-how, but because they didn’t understand the business of building a business. They saw the surface, not the structure behind it. People often ask me, “How do I protect my recipe?” My response is usually: you mean watermelon and pineapple juice? There’s a lot more to building a business than the product. Yes, product matters, but it’s only one piece. In many cases, nailing consistency beats having “superior” quality. The ability to deliver the same experience, every single time, across locations, teams, and over time, is where the real work is. And that’s why, for me, one of the most unserious things you can say as a business owner is: “I don’t want people to steal my idea.” Because ideas are a small part of your success. Anyone can come up with an idea, not everyone can execute. Another common myth is that you must have a protectable IP or some special “secret sauce” to win., (i don't know why cake people liek to think they have one secrest recipe... 😂😂). It rarely works that way in reality. Yes, where there are clear grounds for protection, take it seriously. Protect what’s worth protecting. But don’t get stuck thinking you need IP to make it big. You don’t. What you need is the ability to build, and keep building, long after the “idea” phase is over. Instead ask yourself these serious questions: - How do I distribute this product at scale? - How do I systemise operations, so the business runs well? - How do I build a high performance culture where people take ownership and standards don’t drop? - How do I keep my brand top of mind in a crowded market? - How do I acquire customers predictably and keep them coming back? - How do I manage my finances properly, so I don’t run out of money? This my friend is where the real work is. These are what separates a good idea from a sustainable business.

@ukatuchibus @KendysonD @mr_ameji Hi Chukwuebuka, Sure, that's possible. let's chat more in the DMs

@DanielTAdeyemi @KendysonD @mr_ameji Hi Daniel, I'm currently president of AIESEC in Enugu, marketing team lead last year. I would love for you to come have a conversation about marketing and what you do, with the marketing team members of AIESEC in Enugu. Is this something you would be interested in?

Searching for a Nigerian who has experience building a newsletter from 0. The number 1 proof would be you either currently running your newsletter or one that you're handling. Pls tag anyone you know.

@KendysonD @mr_ameji Thanks for the recommendation 🙏🏾 I’ve built and managed newsletters across daily news, crypto, and long-form for brands like TC Daily and Condia (10k–50k subs), plus personal projects from 0. Curious what you’re looking to achieve, happy to chat.

@mr_ameji @DanielTAdeyemi has done this countless times

🔽 Full interview: questinghq.com/p/feranmi-ajet…

They treat every dip like an emergency because they haven't modelled the volatility. His checklist: ✅ Define a "Normal" Dip (Seasonal vs. Structural) ✅ Set Thresholds (When do we actually change strategy?) ✅ Manage the Team's Psychology (Volatility is part of the game)

How do you define a "crisis" in your growth model? In my conversation with @A_Feranmi (ex-Flutterwave, Cowrywise), we talked about the danger of the "Hockey Stick" obsession. His take? Most teams burn out because they don't define the parameters of a decline...

How do you sell a technical accessibility fix to Hollywood? You don't write a white paper. You simply show them what's been missing. Most captions tell you what is being said. But this shows how it is being said. #MarketingStrategy #AdCampaigns #Innovation.