Dotdigital

It's official: marketing campaigns can feel so natural, your audience doesn’t realize they’ve been marketed to. We recently surveyed 4,000 consumers to test some of the biggest assumptions in marketing today, and to gain a clearer perspective on how people shop in 2026. Check out the Customer trend index report here: dotdigital.com/customer-loyal…

A little Friday appreciation post❤️ We’re lucky to work with some incredible partners here at Dotdigital. We recently caught up with a few of them at D-Congress and we wanted to check that the feelings are mutual! Hearing this great feedback really means a lot to us, our partnerships are so valuable for sharing knowledge and making sure everyone gets the most out of what we do. And for the record, we love working with you guys too 🤝

The Summit tickets are officially live! Join us for a full day of insights, inspiration, and everything shaping the future of marketing. Secure your spot now: events.dotdigital.com/summit?utm_sou… Can you spot where we’ll be hosting this year? The clue is in the view... 👀

What if improving your email performance wasn’t about doing more, but doing it smarter? That’s exactly what the Timpson Group achieved with Dotdigital. By refining their approach and focusing on delivering the right messages to the right people, they boosted revenue by 41%. 👉 Read the full case study here: dotdigital.com/blog/how-to-gr…

DISCLAIMER: don’t build your marketing strategy on the results of an egg race, (even when it looks this fun)🥚 Real performance isn’t random and no individual channel wins every time. It all comes down to where your audience is and how they want to hear from you. Our Global benchmark report breaks down what success look like across each channel, by analysing billions of campaign touchpoints: dotdigital.com/global-benchma…

Thinking about applying for a role with us? We asked Jay, our Senior Talent Acquisition Specialist, to share a few simple tips that can really help you stand out. From keeping your CV clear and concise, to staying active on LinkedIn and showing up as yourself throughout the process, it’s often the small things that make the biggest difference. If you’re considering your next move, make sure to check out our careers page to stay up to date with our latest opportunities: careers.dotdigital.com/jobs

Is your brand getting lost with AI? Not if we can help it. AI can automate lots of things, but your brand’s personality shouldn’t be one of them. Join Katie and Scarlett who shows us how to keep your brand voice yours, even when you're scaling with AI. You’ll walk away knowing how to: - Build clear brand voice guidelines - Get buy in from your team - Use AI without losing your personality Ready to stand out in AI-filled feeds and inboxes? Save your seat: EMEA & US: dotdigital.com/events/how-to-… JAPAC: dotdigital.com/events/how-to-…

Search isn’t just Google anymore, and in this on demand webinar Rand Fishkin shares how people are really discovering brands across Amazon, social platforms, AI tools, search engines like Bing, YouTube and more. As zero click behaviour increases, getting found does not always mean getting the click. Watch the full conversation on demand and see what this shift means for your strategy: dotdigital.com/events/what-th…

The Summit is back, bringing together marketers for a day of practical ideas, fresh perspectives, and conversations you’ll actually want to be part of. Keep your eyes peeled, tickets will be landing very soon! 😉

A quick pause in your scroll 👀 Take a moment, find your word, and let us know what you get in the comments, we’d love to see what your 2026 marketing strategy looks like 💡

Our recent webinar exploring authentic marketing versus AI with Ann Handley is now available on demand! In this session, Ann discusses what authenticity really means in a marketing context and why it goes far deeper than simply sounding human. Authenticity is not a tone of voice but a signal of judgment, something that shows your audience who is behind the message. If you want to use AI confidently without compromising your voice, values or perspective, make sure you watch the full webinar on demand: dotdigital.com/blog/authentic…

Marketers rarely get the chance to stand still, so we hit pause for a second to take a quick breather and bring back the 2016 mannequin challenge! If you also need a break from moving at 10,000 miles an hour but still want to make great things happen in the background, check out Dotdigital’s latest AI and automation updates: dotdigital.com/blog/whats-new…

Tea or coffee? ☕ Either way… we’ve got some updates to spill. Following our latest release, we’ve rolled out: - AI copy generation that sounds like your brand - Ways to plug your Dotdigital data into tools like ChatGPT and Claude - Two-way SMS so you can have real conversations with customers - Some powerful new integrations Safe to say, these updates are all piping hot. Head to our latest blog for all the details: dotdigital.com/blog/whats-new…

Welcome to episode two of Behind the desk, a series where people from all across the Dotdigital team chat about their career journeys and the lessons they've learned along the way. In this episode we are talking to Nicky Penkov, our Global People Director. Nicky wanted to be an orthodontist when she was younger and her journey into HR has been full of unexpected twists that have shaped how she leads today. Head to our YouTube channel for the full video: youtu.be/WnF7jgv04NA?si…

Wishing everyone who celebrates a Happy St. Patrick’s Day!🍀 The Dotdigital office has gone green to celebrate… And actually, we’re green all year round! Dotdigital is officially carbon neutral, and we’ve committed to being net-zero by 2030🌱

Meet our new and improved integrations 👇: HubSpot: Sync lists, opt-ins, plus custom data and events as usable data in Dotdigital to power personalized marketing experiences. Bazaarvoice: Sync reviews and contact data, and use app blocks to highlight 5-star reviews within campaigns. Judge.me: Personalize your campaign content based on review data from this leading reviews app. Recharge: Sync subscription purchase data into Dotdigital to build segments and target subscribers with tailored campaigns. Databricks, Snowflake, and Google BigQuery: Connect your data warehouse to sync contact, product, and order data with Dotdigital. iPaas.com: Push data into Dotdigital in real-time from your CRM, ERP POS, or anywhere else. Litecard: Distribute personalized coupons, loyalty cards and passes automatically by connecting your mobile wallet technology to Dotdigital. Vortex IQ: Create, send and analyze Dotdigital campaigns using conversational AI.

Welcome to episode two of the Dotdigital debrief. There are lots of marketing updates to keep up with, so we’re breaking down some of the biggest stories from the past month. Here’s a rundown of what changed in February: - The growing push for under-16 social media restriction - LinkedIn is tightening the rules on engagement pods - How AI search is influencing B2B buying decisions - Why people-led ads are outperforming brand content on LinkedIn Stay tuned for next month’s rundown, let us know if this was helpful and what you would like to hear about next month.

Dotdigital’s Group Product Manager, Sahil Kotecha gives a quick rundown of what’s new in our latest product release. From AI brand voice that keeps AI-generated content sounding like you, to two-way SMS that turns campaigns into real conversations, this release is packed with updates designed to make day-to-day marketing easier. We’ve also introduced new ways to connect Dotdigital with LLMs like ChatGPT and Claude, plus expanded integrations and stronger data connections to help teams get more value from their tech stack. For all the details, check out our latest release blog: dotdigital.com/blog/whats-new…

If you’re searching 🔎 for answers on how search is changing, look no further. Join us this Thursday, March 5, as Rand Fishkin breaks down what’s really happening with zero-click marketing and AI-driven experiences. He’ll share the latest data, what it means for marketers, and how to adapt. Plus, there’ll be a live Q&A so you can put your questions to Rand! Register now to join live or get the recording: dotdigital.com/events/what-th…

If clicks are disappearing, how do you prove marketing works? There’s a lot of talk about zero-click behavior and AI experiences shaking up search as we know it. So, we’ve called in an expert to help us figure out what’s really happening and what we should do about it. Join us for a fantastic webinar with @Randfish, SEO and search expert, as he shares insights from his latest research report and explains how tracking, attribution, and performance reporting needs to change as zero-click results, AI search, and changing customer expectations reshape discovery. Sign up now to join us live or be sent the recording to watch on-demand: dotdigital.com/events/what-th…