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Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
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Rand Fishkin (follow @randderuiter on Threads)
70.3K posts
Rand Fishkin (follow @randderuiter on Threads)
@randfish
Co-founder https://t.co/UdbZdchqS5, https://t.co/p1vp6dBZkE & https://t.co/hWzhpB4ku1. I help people do better marketing.
Seattle, WA Katılım Haziran 2007
117 Takip Edilen456.3K Takipçiler
Why LinkedIn Might Have Two Algorithms 👉
sparktoro.com/blog/why-linke…
For those of you who care about LinkedIn's ranking algo, @amandanat recently broke down @cspenn's deep dive.
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@hreg15 Not quite - yes, Yahoo is a portal more than a search engine, but search market share figures from folks like Statcounter (or SimilarWeb/Datos/etc.) are counting searches, not just visits. I.E. they look at the URL string, so will exclude browsing behaviors.
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the 35% yahoo number is the most interesting data point here and nobody's talking about it. that means 65% of yahoo visitors are there for email, finance, or news. they're not searching. the 'search engine market share' stats we've been using for 20 years are lying to us because they count visits not searches. this changes how you think about where to optimize.
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97% of visitors to Google perform a search
56% of visitors to ChatGPT enter a prompt
And only 35% of visitors to Yahoo perform a search
Using this data (from last week's report), we updated SparkToro to better show which search & AI tools your audience uses 👇
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@JHTScherck @leestuart Yes - as I said in the video, synthetic! Made by sending the search keywords, websites visited, and demographics to the API
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@leestuart @randfish Same question - they look synthetic at a glance.
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We make audience research software. It tells you lots of things about any group of people on the web.
But... it couldn't tell you how they used AI tools (prompts, topics)... until today 👇
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Is Google taking news publishers' traffic away?
Sweet mother of media, are they ever.
From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄
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SEATTLE!!! Can't ask for a better opening keynote than Eric 🔥🔥🔥
Marcelo Calbucci@calbucci
.@ericries keynoted Startup Day back in 2011. I guess Seattle founders didn't scare him enough, and he's back for more! Eric is opening Startup Day 2026! The author of The Lean Startup has a new book, Incorruptible. Even better... Ticket buyers get a free copy! Early bird prices end this Friday.
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@nina_gorby "probability of visibility" - yes! I like that phrasing
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Key takeaways from tonight’s Ugly Talk NY:
1. AI recommendations are highly inconsistent.
You’re likely to get the same list of products for the same query ~1 out of 100 times (@randfish’s study).
Which means we’re optimizing for a “probability of visibility.”
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Rand Fishkin (follow @randderuiter on Threads) retweetledi
nOne final clip from our recent webinar.
As @Randfish points out, despite all the noise o AI disruption, online behavior remains stable
There are shifts, but you have to look closely.
Report: hubs.li/Q044CHLb0
Replay: hubs.li/Q044CG060
#StateOfSearch #AI
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If you're trying to:
- grow your brand's presence in AI tools
- get more press mentions
- increase the likelihood you'll be in Google's instant answers
- boost brand awareness among your audience
Well... @alertmouse is free🔔🐭
Wil Reynolds@wilreynolds
Thought I'd analyze my @alertmouse data to see if it was just me or if my brand in listicles is growing after getting alerts for our brand in states, countries, and cities we don't exist in. Yup.
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Rand Fishkin (follow @randderuiter on Threads) retweetledi
It’s here: the State of Search Q4 2025 report, created with @randfish
New this quarter: Google AI Mode clicks and changes in query length.
Get the data on traditional search, AI, e-commerce, & socials.
Download: hubs.li/Q040rNvH0
#StateOfSearch #ClickstreamData #AltData
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Rand Fishkin (follow @randderuiter on Threads) retweetledi
This is gold… new data from @randfish about the consistency of answers with LLM tracking
Absolutely with a read
Rand Fishkin (follow @randderuiter on Threads)@randfish
NEW research: sparktoro.com/blog/new-resea… If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐
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NEW research: sparktoro.com/blog/new-resea…
If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice?
And what does that answer mean for folks who try to track their brand presence in AI tools?
Finally, some real answers 🧐
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@aiktp_com @LiveDatos @sparktoro I covered it in the video. Very impressive growth, but maybe not super surprising to close observers
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Oh SNAP.
New Q4 2025 State of Search report from @LiveDatos + @sparktoro just went live. Some highlights on the growth of AI Mode, Pinterest's impressive rise in searches/searcher, Gemini's growth rate > ChatGPT's declining use (for the first time ever!), and more 👇
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Full report has loads more: datos.live/report/state-o… including the latest zero-click search graph (spoiler -- desktop is stable, mobile is where clicks are dropping, and searches/searcher is also falling as Google AI better answers full intent)
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Rand Fishkin (follow @randderuiter on Threads) retweetledi
So simple - do your research first to identify your audience and leverage AI as a tool through resources like @sparktoro. Don't think you can ask AI a question and get a magic answer. #MCO335
Rand Fishkin (follow @randderuiter on Threads)@randfish
First 30s: the dead wrong way to get audience data Next 60s: bunch of manual, higher-accuracy, but challenging approaches Last 90s: audience research made easy like Sunday morning 🎵🎷🎺
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@adamac @kyliebytes @alexandrosM @NielsHoven @QuincyEdmundLee This is my fave compliment Adam 🤗😎
The two of us are definitely weird (and we know lots of other lovely weirdos).
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@kyliebytes @alexandrosM @NielsHoven @QuincyEdmundLee And definitely Scott Heimendinger geekwire.com/2025/slice-of-… - maybe reach out to @randfish
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who are some interesting builders in seattle? i want to find weird people to write about while im visiting
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First 30s: the dead wrong way to get audience data
Next 60s: bunch of manual, higher-accuracy, but challenging approaches
Last 90s: audience research made easy like Sunday morning 🎵🎷🎺
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Quote it.
Cite it.
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Share it.
👇👇👇
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