Fast Company

Fast Company’s 2025 Brands That Matter list is here! Our panel recognized 121 companies—including 10 standout CMOs—that have demonstrated an ability to connect their business to their fans and culture more broadly. Read the full list of #FCBrandAwards honorees: bit.ly/4oFQ11m

"About half of what separates successful entrepreneurs from the non-successful ones is pure perseverance." f-st.co/r06Riyh

There’s a better way to use the electric grid—and cut power bills f-st.co/VAvatDT

The bill would tax earnings over $1 million at 9.9%, which could raise billions annually. Expect a big fight from the "wealth defense industry." f-st.co/VBoFTB8

Don’t get too used to ‘subsidized’ chatbot costs f-st.co/glm2oBj

As he prepares for fatherhood, filmmaker Daniel Roher seeks clarity from the people shaping AI and discovers how little consensus actually exists. f-st.co/72PVjPo

The 2026 World Happiness Report analyzes every nation's life satisfaction. Why is the United States so far down? f-st.co/yeNtvFg

Maryam Banikarim on career chaos, C-suite pressure, and betting on yourself f-st.co/6T4QvLn

Sprite's new branding sharpens the logomark, flips it vertically on cans, and brings back its iconic "Lymon" symbol. f-st.co/clhGrIv

Friday, March 20, marks the triumphant return of spring. Here's when and why we'll have a roughly equal day and night. f-st.co/uoW1Kt8

Is Google Lab's Stitch a Figma killer? f-st.co/J0JLXtz

As the biggest streaming services in the world battle for premium content and subscription dollars, Tubi has gone all in on free. CEO Anjali Sud tells Fast Company editor-in-chief Brendan Vaughan how the streamer cracked the Gen Z code. f-st.co/cAViBXp

Polymarket and Kalshi are suddenly in the government’s crosshairs f-st.co/wqrUbeQ

The way Microsoft turned an abandoned Windows 95 side project into a killer app for Windows 11 power users is a master class in delighting your superfans. f-st.co/qqsosNJ

Shareholders will get to decide next month if the 14-year-old used-car company should proceed with its first-ever stock split. Here's what to know. f-st.co/diSyOFj

The bill would tax earnings over $1 million at 9.9%, which could raise billions annually. Expect a big fight from the "wealth defense industry." f-st.co/LxpR1UU

"Leaders who model care aren't coddling their teams; they're creating the conditions for sustained excellence." f-st.co/qjn8zfI

AI is forcing leaders off the sidelines and into the trenches. If you’re not adapting alongside your team, you may be in trouble. f-st.co/GwMA8q0

While investors tend to flock to precious metals during geopolitical conflicts like the Iran war, other factors are inserting themselves this week. f-st.co/HWGKRZl

An admin hour creates a psychological boundary for solopreneurs. f-st.co/PpjzfLV

"We can be flexible," CFO Tom Edwards said this week. f-st.co/4Vowt93