FriendsofSearch

[nieuws] Longfonds en Asics winnen Friends of Search Awards 2026 - Emerce emerce.nl/nieuws/longfon…

“We don’t have to come armed with every answer, we just have to come with the right data” - Amy Hebdon-Middleton, founder and Managing Director at Paid Search Magic. #pcc #fos2026

Jono Alderson on measuring what matters: “Prompt tracking is a delusion, it feels like control but its a snapshot. It doesn’t tell you what people feel, think or want.” #seo #fos2026

"It's not that automation is bad, we can't avoid it. But we are the adults in the room, so we have to prevent it from drifting." - Ameet Khabra, @HopSkipM3dia #pcc #fos2026

TikTok isn’t here to replace traditional advertising, it’s here to amplify it. Incremental value is created when traditional advertising works alongside TikTok search and TikTok ads. - Işıl Sağer Product Marketing Manager, TikTok #ppc #fos2026

@jes_scholz thanks for showing us how to move past EEAT checklists towards fame. #fos2026 #SEO

Congratulations Longfonds for winning Best SEO at the Friends of Search Awards 🏆 #SEO #fos2026

@Longfonds wins best SEO 🏆 congrats! #seo #fos2026

Congratulations Asics for winning Best PCC at the Friends of Search Awards 🏆 #pcc #fos2026

Thanks for having me @FriendsofSearch! Such an awesome conference for SEOs in Amsterdam, highly recommend. The trip has been a lot of fun. Special thanks to @EdWords, @gerkmulder and the rest of the team for having me. #FriendsOfSearch

‘People are searching in new ways and using Pinterest as a search engine. It’s not longer only about clicking and searching but also about converting: half of the Pinterest searches come with commercial intent’ - Niki Lin & Katja Smith @Pinterest #fos2026 #ppc

Google & Rituals dive into omni-bidding with Ymke van den Enden, Yannic van Overbeeke en Micaela Grau. “Omni bidding increased revenue in total market.” #PPC #Rituals #fos2026

Gianluca Fiorelli on how to engineer topical authority by combining 360° content analysis, micro-moment mapping, and multi-layer optimization. #seo #fos2026