Jonathan

One day you're profitable. Next day you're losing money. And nothing makes sense. I built something to diagnose this in seconds. Not by showing more dashboards. But by figuring out what actually changed. You give it your data, and it: - spots the exact moment things broke - connects the hidden signals - explains the root cause - tells you what to fix So instead of: “panic → tweak ads → hope” it becomes: “see problem → fix it → move on” Still testing this. Would this actually help you? DM for beta access

@lunarfq Hey guys!

Even if you have just 30 followers. Just say hello, if you want people to connect with you.

@Steezehuman I'm under 10😭

I’m blowing small accounts If you’re under 50K reply and I’ll boost you 🚀

@EcomKostnchko_ Fucking hell mann what a W!!

I CANNOT SLEEP I KEEP WAKING UP BECAUSE I HAVE SLEEP ISSUES.... I STILL TAKE TIME TO REPLY AND LIKE ALL TWEETS NO MATTER HOW BIG I GET I PUT IN THE TIME FOR MY DAMN FANS T_T TODAY WE HIT AGAIN $7,000 at $2,000 profitttt!!! I will go back to sleep <3 GN everyone Some things I did for value? 1. DONT TOUCH SHIT 2. WAIT 3. LET IT RIP BY IT SELF

How do you guys get your first user? I tried to use X but it labeled me as a spammer. I'm so fucking tired. Reached out to hundreds of people nobody ever replied I NEED HELP

Trying to help people but fucking X labeled me as a spammer? I don't fucking get it

I can't do shit fuck this shit man

@RemixDotOne @EXM7777 Same here! The money’s one thing, the real tax is the detective work every week. What gets me: in-app AI can still leave Meta and Shopify disagreeing on “what happened.” Great inside one silo, not always the whole story.

@EXM7777 The most expensive part of running ads was never the budget. It was the 3 hours a week trying to figure out why it stopped working. That just got automated. And most advertisers don’t even know it’s sitting there waiting for them.

Meta spent $2 billion on Manus AI and shipped it inside Ads Manager in 7 weeks... fastest product integration in Meta history right now you type "why did my ROAS drop 18% last month" and Manus investigates across your data, pulls competitor activity from the Ad Library, and returns structured findings the analysis layer alone does what agencies bill $10K/month for... and 4 million advertisers have access under the Tools menu without knowing it's there it has never been easier to run ads

GUYS HOW DO YOU FIND YOUR FIRST BETA USER THAT FITS YOUR ICP REDDIT IS FILLED WITH AI BOTS OR SOFT PROMOTE THEIR SHIT.

@lunarfq Hi!

NO account should be under 1k !! say hi and WE follow YOU

Respect how hard you push when you hit a wall. A lot of people fold; you actually stay in the work. That kind of persistence is rare. One thing I’ve learned (and still remind myself): fixing one bottleneck doesn’t mean you’re “done.” The next limiter often shows up somewhere else creative, then measurement, then economics and it can feel like the same problem again. It usually isn’t a repeat failure; it’s the next layer of the system. So when something new crops up, it’s worth asking what’s actually different this time before replaying the last playbook. If you ever want to sanity-check that with someone who’s seen the pattern, I’m around.

I want to talk about the thing nobody tells you about scaling Meta ads. It's not your targeting. It's not your budget allocation (though that matters). It's not even your landing page. It's creative fatigue. And it will DESTROY your campaigns if you're not obsessed with it. --- Let me show you what I mean. You launch an ad. It hits a 1.2% CTR. ROAS is solid. Everything looks good. Then day 4 hits. That same ad? 0.9% CTR. CPM is climbing. ROAS is sliding. Day 7? 0.7% CTR. You're essentially paying to show people the same picture they're tired of seeing. This isn't a targeting problem. This isn't a budget problem. Your audience is just... bored. --- Here's the thing that took me YEARS to fully grasp: At $10K/month spend, creative fatigue kills you in days. At $30K/month, it kills you in hours. At $100K/month? It kills you before breakfast. --- When I was doing $10K months, I thought I could get away with launching 3-4 ads per week. Designer would pump them out, I'd test them, and I'd call it a day. I was leaving hundreds of dollars on the table. My best performing ads would start declining by day 5. By day 10, they were zombies -- still running, still costing money, but not converting shit. Meanwhile, I'm waiting 3-5 days between creative batches because my designer is swamped. So there's this GAP. This void where I should be testing fresh creatives but... I'm not. I'm just letting a tired ad bleed money while waiting for the next batch. --- Then something clicked. I realized the ACTUAL bottleneck wasn't my targeting or my strategy. It was my creative pipeline. If I could produce ads FAST -- like, 30 ads in a day instead of 30 ads in a week -- everything would change. I could test more variations. I could pause fatigued ads quicker. I could always have fresh creative ready to launch. --- This is where most people miss the assignment. They think automation means "smarter budget rules" or "better targeting algorithms." Nope. At the scaling phase, automation means CREATIVE PRODUCTION. You automate the thing that's actually slowing you down. For me at $10K? That was generating ads. Not optimizing. Not strategizing. Just... making more ads, faster. --- Once I figured that out, everything shifted. Instead of waiting for a designer, I started testing 15-20 different angles per week. Some would hit. Most wouldn't. But the ones that DID hit were getting scaled because I had them ready to go. My CTR stopped declining after day 5. My costs stabilized. My ROAS stopped doing the death spiral. --- Now here's where it gets interesting. When you scale to $30K+, you can't just produce more ads. You ALSO need to automate your budget decisions. Because now you've got 20-30 active ad sets at any given time. You can't manually check them every 2 hours. Meta's auction changes constantly. A budget decision that makes sense at 9am is bleeding money by 2pm. So you need rules: "If ROAS stays above 3.0 for 48 hours, increase budget by 15%." "If CPA is 2.5x my target for 24 hours with no conversions, pause it." "If CTR drops below 0.8%, flag it for creative rotation." These rules run automatically. You're not sitting in Meta Manager obsessively checking numbers. You set the logic once, and the system executes while you sleep. --- But here's the trap I see people fall into: They automate budget allocation WITHOUT fixing their creative pipeline. So what happens? Their best ad gets scaled... and then it fatigues... and the system doesn't know what to do because there's no fresh creative to replace it. Now the system is just throwing more money at a tired ad. That's not automation. That's a recipe for a blown budget. --- The real insight? Automation has a SEQUENCE. **First:** Automate creative production (the bottleneck) **Then:** Automate budget decisions (the optimization) **Finally:** Automate the entire system (the ecosystem) If you do it backwards, you're just making a faster way to lose money. --- At $10K/month, I was making mistakes with just 3-4 active ad sets. Imagine trying to manually manage 50+ ad sets at $100K+. You can't. Your brain literally can't process that many variables. So the people who scale successfully? They're not the ones who are SMARTER at managing ads. They're the ones who BUILD SYSTEMS that manage ads FOR them. They obsess over creative variety (keeping the pipeline full). They set smart automation rules (letting the system execute). They trust the process (and monitor, but don't micromanage). --- The part that really matters: None of this works if your creative sucks. Automation doesn't fix bad creative. It just kills bad creative faster. So you need a system where you're constantly testing NEW angles, new formats, new hooks. You need to be able to generate dozens of variations without calling a designer every 3 days. That's the actual moat. People think it's their targeting, their copy, their strategy. It's not. It's their ability to TEST FASTER than everyone else. If you can test 30 ads this week and your competitor can test 3, you're going to find winners faster. And once you find them, you double down. Meanwhile they're still waiting on creative revisions. --- So here's my advice if you're at $10K and want to hit $30K: Don't hire more people. Don't build a bigger team. Stop waiting for creative. Start building a system where you've got a constant flow of new ads ready to test. I've been using something in my bio for this -- literally plug in your product URL and get dozens of finished ads ready to launch. No designer calls. No revisions. Just ads. Then set up maybe 3-4 simple automation rules for budget allocation. Then GET OUT OF THE WAY and let it run. Check it once a day. That's it. --- The difference between someone scaling to $100K and someone stuck at $15K? Not smarter. Not harder working. They just figured out: creative production is the bottleneck, and everything else is optimization. Optimize the bottleneck, and everything else gets easier. How are you currently handling creative production at your current spend level?

@SANDY4AYU Would love to grow and connect with mroe people!

Are you a small account Just drop Hey We’ll boost you together

E-commerce owners! If your ads dropped and you don’t know why, send me your metrics. I’ll tell you exactly what changed.👇 #ecommerce #ecomm #metaads #shopify #shopifysales

Guys how to grow twitter reach?

@batmanecom Would love to see more growth, congrats!🥂

So I want to start posting on here and show my progress. I've been selling to the Swedish market and just hit 10k usd revenue in the first 3 weeks of the store, not anything crazy but im proud of it. Margins are around 15% ( would be 35 without VAT 😭) Much more to come.

😭

@teachingsX Damnn!

Meta has been cooking at a decent margin lately 😎 Haven’t dropped below $33k a day since we started scaling $1M month is inevitable 😅😅😅 Will be responding to DMs today, I know I’ve been slow 😁

@OfficialTalB Same-day ROAS in platform + in analytics both dipping is scary I’d still sanity-check 7d trend + same weekday vs last week before changing structure. If it’s still ugly after several days, then it’s worth splitting creative vs site vs tracking not just “let it run.”

I hear Meta is tanking in platform, but my TW roas dropped to like 0.5 today as well. Is there a fix to this or is it a let meta do its thing and keep an eye on it kind of thing again?

Sometimes what's hard is to find what's wrong in this process.

@EvanJarman_ This is the right question. The uncomfortable part is most brands know the 90‑day curve is ugly they just don’t have a clean way to see retention / repeat / non-paid demand as clearly as they see ROAS. So they avoid the question.

here's the question that separates operators who build infrastructure from ones who don't if your entire acquisition channel stopped working tomorrow no ads. no launches. no outreach. nothing what would your revenue look like in 90 days the answer to that question tells you more about the actual health of your business than every conversion metric combined most people don't ask it not because they can't because they already sense the answer and they're not ready to act on it yet