Josh Leslie me-retweet

In 2020, we worked with Stanford's Graduate School of Business to write a case on Customer Success and @GainsightHQ. And each term since, I've had the pleasure of joining the class "Building & Managing Sales Orgs" for a day.
This term, Gainsight CEO @chuckganapathi and I teamed with with lecturers @DannieHerz @JoshMLeslie to cover how CS and Forward-Deployed Engineering are relevant in today's world.
I focused on the FDE topic and learned so much from the students.
Some of the bull cases were:
* "Forward-Deployed Engineers allow companies to fit their product to their customers' processes, versus forcing customers' processes to fit their product."
* "FDEs are sometimes a higher ROI investment than additional sales reps."
* "FDEs are the best way to funnel product insights back to the founding team."
And on the flipside:
* "FDE can't be a one-size-fits-all and, in particular, it can't be used to paper over fundamental product issues."
* "FDE means so many things from domain expert to deep architect."
* "So much of product-market fit is getting the right customers and no amount of FDE fixes the wrong clients."
Each year, I'm blown away by the existing knowledge and first principles' thinking of GSB students. Pretty awesome to watch.

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