MOS6510 Models 🇬🇧

Investing in our people has always been core to everything we do at BrewDog and I wanted to share an important update with you all. For almost a decade now we have been a Real Living Wage Employer but we have taken the decision to move away from April this year. Since March 2022 we have increased the wages of our UK bar teams by a huge 20.4%, this is well ahead of most industries and almost all of our competitors. With the Real Living Wage increasing by an additional 10% in April 2024 we could not implement this on top of all the other amazing things we do for our people whilst still offering fantastic value for our customers at a time where they have less disposable income to spend. Hospitality is going through its toughest period in living memory. There were more closures and job losses last year than ever before. Despite that we continue to invest way more in our people than our competitors. When you add up everything that we do for our people the value of the package is even more generous than Real Living Wage. You also need to consider: ·      BrewDog Profit share. We shared £350,000 with our bar teams in the first ten months 2023 and this will increase to £500,000 when we include Q4. ·      Our customer service incentive where everyone working in a bar can earn an extra £1 per hour for the entire month simply by passing their mystery shop. This is before even you consider: sabbaticals, Hop Stock, medical care and massively enhanced holiday pay versus the rest of the industry. By having the additional payments linked to customer service and performance (through profit share and our customer service incentives) we can invest in our people in a way that delivers great service for our customers and helps build a solid and profitable business that benefits all of our shareholders. We also do not use any zero-hour contracts which many of the businesses in our industry use. It is important to note that nobody’s wages are going down and what we announced is actually a pay increase most of our people: our staff outside London will be getting a 4.95% increase in base pay, and crew currently working in London will be paid 4.5% above the National Living Wage. We remain fully committed to investing in our people, putting together packages which are well ahead of our competitors whilst doing all we can to drive exceptional customer experiences and long-term shareholder value for our community of over 220,000 Equity Punks.