Matt Morf

SMS error codes are vague. So SMS platforms give vague answers on why messages fail. So brands get pissed off at their sms solution provider for not delivering messages. TLDR: People just want transparency about their messaging. #messagingops

Volt User: Messaging Ops practitioner that understands that time is better spent understanding data, not manipulating it. Happy they don’t have to bother engineers or analysts to put together spreadsheets.

A freak in the (spread) sheets: Hacks together pivot tables Adhoc whenever there’s a delivery issue. Currently fidgeting with “how to automate the boring things” their analyst job

There are a million ways to get to the bottom of SMS deliverability issues. Which one are you?

If you're still reading and curious to learn more, check out a sneak peak about the world of messaging ops here: messagingops.com

(3) Manage relationships with infrastructure partners: To ensure you deliver high-quality messaging across regions, you’ll need to manage multiple channel infrastructure partners. A messaging ops team needs to maintain a close relationship with these partners.on compliance

Calling it right now…. Messaging Ops will be one of the most critical roles to hire in 2023 for SaaS companies with an email, SMS, or messaging product. Here's why...

As you begin to put channels like SMS (text messaging) onto your roadmaps, you’ll need to plan on bringing in a messaging ops specialist to ensure your solutions can deliver messages at scale. #messagingops #SMS #product

I spoke with a messaging ops leader last week, and she said something that stuck with me: "Messaging Ops is tribal knowledge. The only way to learn it is to enter the arena or be lucky enough to have a team of veterans around you." Product teams who want to build SMS listen up

Make key features great and let less essential features be just okay. Don't spread yourself thin trying to make everything perfect; instead, double down on what truly drives user outcomes. TLDR: Build s*** that matters

I keep running into companies managing their SMS deliverability with tools like Retool & Tableau. Yes, they’re great tools, but puts more work on product & engineering teams to maintain a solution that does a half-a** job and still needs countless people to manage.

Understand the hidden costs of building an SMS product in-house 🧑‍💻Developing an in-house analytics tool to manage deliverability 🤝Managing integrations & contracts with multiple SMS providers 🤯Headaches after each carrier compliance update, making your work outdated

Product leaders have one job….. And one job only….. Build s*** that matters Outsource the rest

The thing they don’t tell you about scaling a text message solution… it sucks. Why I’m excited to take our learnings after the last 3.5 years and turn it into a product to help companies send messages that deliver. Cats Rule! producthunt.com/posts/volt-ins…

Wish there were contacts that let you see the world in dark mode

Is California next century’s Atlantis?

Really want to write a coffee book called “sales people say the darnedest things” Interview all my engineering friends and see what we come up with.